This is Klaviyo's public pricing page exactly as MarkupBot captured it on 2026-08-11 13:33 UTC. Published figures citing this capture came from the content below.
Text of the capture
<!DOCTYPE html>Klaviyo Pricing | Start Free with Email & SMSSkip to main content - - Sign up - Get a demo # Klaviyo pricing: Start with a free plan Explore Klaviyo's free plan—get started at no cost with email marketing sends, text messages, Customer Hub, and built-in reporting. FreeMarketingData + AnalyticsService (30% OFF)Composer (30% OFF)Customer Agent (30% OFF)Professional ServicesEnterprise ## Platform Total:$45USD View breakdown ## Free plan highlights Up to 250 profiles 500 emails/month $5 of mobile messages/month 10,000 Composer credits Built-in reporting Email support ## Get to know the Klaviyo platform Explore our free products and features across marketing, service, analytics, and support. ## Marketing Up to 500 email sends per month $5 of mobile messages/month 10,000 Composer credits Basic email templates and drag-and-drop editor AI-powered subject line generator Mobile app marketing ## Analytics + Data Built-in reporting and dashboards Email campaign performance metrics Basic customer segmentation Contact and list growth tracking Revenue attribution for campaigns Engagement and click-through rates ## Service ### Customer Hub Basic self-service portal Account management Order tracking and status updates One-click "Buy again" ### Helpdesk Basic ticket management Personalised macros Supports multiple agents Shared email inbox ## Support Email support for first 60 days Klaviyo Academy courses Klaviyo Community Help Center and documentation Getting started guides and tutorials Product updates and release notes Start for freeBuild a plan ## Start growing your business Get started with essential marketing tools at no cost. Perfect for small businesses and startups. Start for free Up to 250 active profiles 500 email sends/month $5 of mobile messages/month ## Frequently asked questions ### What is included in the Klaviyo free plan? The free plan allows you to create a Klaviyo account, import or sync your contacts and activity data, use the drag-and-drop email/SMS editors and build automations, segmentation and reports. On this tier you are limited to up to 250 active profiles (contacts who may receive marketing emails) and 500 email sends per month. Additionally, the free tier includes $5 of mobile messages per month (region/carrier dependent). ### Is Klaviyo’s free plan really free? Yes – the free plan is available at no monthly cost as long as your account remains under the limits of 250 active profiles and 500 monthly email sends. However, if you exceed those limits (or require paid-plan features such as custom branding removal or advanced support) you will need to upgrade or your sending may be paused. ### How long can I stay on the free plan? You may remain on the free plan indefinitely as long as your active profile count remains at or below the 250-profile limit and your monthly sends stay at or below 500 emails. Once you have exceeded either threshold, your ability to send may be restricted. Note: With the free plan you receive full email support only for the first 60 days; after that you still have access to the Help Centre, community resources and training but not full support channels reserved for paid tiers. ### Who is the Klaviyo free plan best for? The free plan is best suited for small businesses, start-ups, or brands just getting started with marketing automation who have relatively small contact lists (≤250 active profiles) and moderate sending needs (≤500 emails/month). It allows you to test Klaviyo's platform, integrate your data, run automations, and experiment with segmentation and SMS without paying upfront. As your audience, sends or sophistication grow, you'll likely need to transition to a paid tier. ### Can I use Klaviyo free plan for both email and text marketing? Yes—the free plan supports both email marketing and text (SMS/MMS) marketing to a degree. On the free plan you are allotted $5 of mobile messages per month, so you can test mobile messaging campaigns. ### Does the free plan include SMS or text message marketing? Yes—the free plan includes $5 of mobile messages per month, enabling you to send mobile messages in addition to email. ### What integrations are available on the free plan? The free plan supports the standard library of integrations (for example ecommerce platforms, CRMs, data sources) that Klaviyo offers. You are not blocked from connecting your tech stack just because you’re on the free tier. Many third-party reviewers note that Klaviyo’s core integrations are included. ### What happens when I exceed the free plan limits? Once you have exceeded the free plan’s limits (e.g. more than 250 active profiles or more than 500 email sends in a month), your account will no longer be able to send additional emails or messages until the next billing cycle or until you upgrade to a paid plan. You’ll be prompted to upgrade to continue sending. ### Does the free plan include customer support? Yes, but with limitations: free plan users receive email support for the first 60 days after sign-up. After that, you’ll have access to the Klaviyo Community and self-service resources (Help Centre, Academy) rather than full support channels reserved for paid tiers. ### Is Klaviyo’s free plan good for ecommerce stores on Shopify, Wix or WooCommerce? Yes – the free plan can absolutely work for ecommerce stores (on Shopify, WooCommerce, Wix, etc.) that are just starting out, testing email + SMS or sending to smaller audiences. Because Klaviyo supports integrations with major ecommerce platforms and gives you access to segmentation and automation even on the free plan, it’s a useful entry point. As your store and list grow (beyond the 250-contact limit or high-volume sends), you’ll want to move to a paid tier. ### How do I upgrade from Klaviyo free to a paid plan? Upgrading from the free plan is straightforward: in your Klaviyo account, head to Account Settings → Billing (or Change Plan), review your active profile count and required sends, select the paid tier that matches your needs and complete the upgrade. Once upgraded, your account unlocks paid-plan features (no send or profile limits on that tier), plus enhanced support, branding removal, etc. United States - EN The B2C CRM FacebookTwitterLinkedInInstagramGoogle Copyright © 2026 Klaviyo. All rights reserved.