Klaviyo's pricing page, as read on 2026-08-11.

Klaviyo Pricing | Start Free with Email & SMSSkip to main content

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Klaviyo pricing:

Start with a free plan

Explore Klaviyo's free plan—get started at no cost with email marketing sends, text messages, Customer Hub, and built-in reporting.

FreeMarketingData + AnalyticsService (30% OFF)Composer (30% OFF)Customer Agent (30% OFF)Professional ServicesEnterprise

Platform

Total:$45USD

View breakdown

Free plan highlights

Up to 250 profiles

500 emails/month

$5 of mobile messages/month

10,000 Composer credits

Built-in reporting

Email support

Get to know the Klaviyo platform

Explore our free products and features across marketing, service, analytics, and support.

Marketing

Up to 500 email sends per month

$5 of mobile messages/month

10,000 Composer credits

Basic email templates and drag-and-drop editor

AI-powered subject line generator

Mobile app marketing

Analytics + Data

Built-in reporting and dashboards

Email campaign performance metrics

Basic customer segmentation

Contact and list growth tracking

Revenue attribution for campaigns

Engagement and click-through rates

Service

Customer Hub

Basic self-service portal

Account management

Order tracking and status updates

One-click "Buy again"

Helpdesk

Basic ticket management

Personalised macros

Supports multiple agents

Shared email inbox

Support

Email support for first 60 days

Klaviyo Academy courses

Klaviyo Community

Help Center and documentation

Getting started guides and tutorials

Product updates and release notes

Start for freeBuild a plan

Start growing your business

Get started with essential marketing tools at no cost. Perfect for small businesses and startups.

Start for free

Up to 250 active profiles

500 email sends/month

$5 of mobile messages/month

Frequently asked questions

What is included in the Klaviyo free plan?

The free plan allows you to create a Klaviyo account, import or sync your contacts and activity data, use the drag-and-drop email/SMS editors and build automations, segmentation and reports. On this tier you are limited to up to 250 active profiles (contacts who may receive marketing emails) and 500 email sends per month. Additionally, the free tier includes $5 of mobile messages per month (region/carrier dependent).

Is Klaviyo’s free plan really free?

Yes – the free plan is available at no monthly cost as long as your account remains under the limits of 250 active profiles and 500 monthly email sends. However, if you exceed those limits (or require paid-plan features such as custom branding removal or advanced support) you will need to upgrade or your sending may be paused.

How long can I stay on the free plan?

You may remain on the free plan indefinitely as long as your active profile count remains at or below the 250-profile limit and your monthly sends stay at or below 500 emails. Once you have exceeded either threshold, your ability to send may be restricted. Note: With the free plan you receive full email support only for the first 60 days; after that you still have access to the Help Centre, community resources and training but not full support channels reserved for paid tiers.

Who is the Klaviyo free plan best for?

The free plan is best suited for small businesses, start-ups, or brands just getting started with marketing automation who have relatively small contact lists (≤250 active profiles) and moderate sending needs (≤500 emails/month). It allows you to test Klaviyo's platform, integrate your data, run automations, and experiment with segmentation and SMS without paying upfront. As your audience, sends or sophistication grow, you'll likely need to transition to a paid tier.

Can I use Klaviyo free plan for both email and text marketing?

Yes—the free plan supports both email marketing and text (SMS/MMS) marketing to a degree. On the free plan you are allotted $5 of mobile messages per month, so you can test mobile messaging campaigns.

Does the free plan include SMS or text message marketing?

Yes—the free plan includes $5 of mobile messages per month, enabling you to send mobile messages in addition to email.

What integrations are available on the free plan?

The free plan supports the standard library of integrations (for example ecommerce platforms, CRMs, data sources) that Klaviyo offers. You are not blocked from connecting your tech stack just because you’re on the free tier. Many third-party reviewers note that Klaviyo’s core integrations are included.

What happens when I exceed the free plan limits?

Once you have exceeded the free plan’s limits (e.g. more than 250 active profiles or more than 500 email sends in a month), your account will no longer be able to send additional emails or messages until the next billing cycle or until you upgrade to a paid plan. You’ll be prompted to upgrade to continue sending.

Does the free plan include customer support?

Yes, but with limitations: free plan users receive email support for the first 60 days after sign-up. After that, you’ll have access to the Klaviyo Community and self-service resources (Help Centre, Academy) rather than full support channels reserved for paid tiers.

Is Klaviyo’s free plan good for ecommerce stores on Shopify, Wix or WooCommerce?

Yes – the free plan can absolutely work for ecommerce stores (on Shopify, WooCommerce, Wix, etc.) that are just starting out, testing email + SMS or sending to smaller audiences. Because Klaviyo supports integrations with major ecommerce platforms and gives you access to segmentation and automation even on the free plan, it’s a useful entry point. As your store and list grow (beyond the 250-contact limit or high-volume sends), you’ll want to move to a paid tier.

How do I upgrade from Klaviyo free to a paid plan?

Upgrading from the free plan is straightforward: in your Klaviyo account, head to Account Settings → Billing (or Change Plan), review your active profile count and required sends, select the paid tier that matches your needs and complete the upgrade. Once upgraded, your account unlocks paid-plan features (no send or profile limits on that tier), plus enhanced support, branding removal, etc.

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