Plans & Pricing - Ahrefs Marketing reports, apps, and automations, handled. Meet Letaido. Get Started Marketing reports, apps, and automations, handled. Meet Letaido. Get Started The only AI marketing platform built on Ahrefs’ proprietary web index. Get Started The only AI marketing platform built on Ahrefs’ proprietary web index. Get Started “The AI marketing platform we needed didn’t exist. So we built it.” Tim Soulo, CMO at Ahrefs Get Started “The AI marketing platform we needed didn’t exist. So we built it.” Tim Soulo, CMO at Ahrefs Get Started Track brand mentions and competitor updates in real time. Get Firehose free Explore Firehose → Track brand mentions and competitor updates in real time. Get Firehose free Explore Firehose → The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros The conference for search & marketing pros Ahrefs Sign in Sign up Ahrefs # Plans & pricing From first projects to enterprise scale, Ahrefs’ plans help your business stay discoverable in search, AI, and beyond—powered by the world’s second-most active crawler and 10+ years of web-scale data. Pay annually, save up to 17% ### Lite Essential data for small businesses and personal projects. ### Standard Perfect for freelance SEOs and marketing consultants. ### Advanced More tools and data for lean in-house marketing teams. Why upgrade? $ 129 /mo $ 249 /mo $ 449 /mo Get started Get started Get started 5projects 6 monthsof historical data 750 tracked keywords 5 tracked AI prompts 100,000 crawl credits 1,000 credits per user 1 user included Add 2 more users at $40/mo each 20projects 2 yearsof historical data 2,000 tracked keywords 10 tracked AI prompts 500,000 crawl credits Unlimited credits per user 1 user included Add 5 more users at $60/mo each 50projects 5 yearsof historical data 5,000 tracked keywords 20 tracked AI prompts 1,500,000 crawl credits Unlimited credits per user 1 user included Add 10 more users at $80/mo each What's included Dashboard Site Explorer Keywords Explorer Brand Radar Tracked AI prompts Site Audit Always-on audit Rank Tracker Competitive Analysis SERP history Page Inspect Web Analytics API access MCP Server Report Builder Social Media ManagerBeta GBP MonitorBeta All Lite features, plus: Portfolios Content Explorer Batch Analysis SERP comparison Brand Radar Web visibility More in Site Explorer Site structure Broken backlinks Broken links Outgoing links Calendar view Linking authors More in Keywords Explorer AI suggestions Keyword clusters Search intents Translations SERP updates More in Google Search Console Site structure All Standard features, plus: Looker Studio integration Search type distribution Agency directory listing More in Site Explorer SegmentationSoon More in Site Audit HTTP authentication ### Enterprise Scale with advanced customization, automation, and controls – backed by the data and infrastructure trusted by Fortune 500 teams. Talk to us for tailored solutions that ensure visibility where it matters most. $ 1,499 /mo Annual commitment required Talk to sales Why upgrade? All Advanced features, plus: Uncapped API access SSO & enterprise-grade security Access management & audit log Unlimited historical data Personalized higher limits & data exports Forecasting & trends ### Starter See what people search and spy on competitors. Learn more ↗ $ 29 /mo Get started ### Ahrefs Free Get Ahrefs data on your site and fix what matters. Learn more ↗ Free Get started ### Brand Radar AI Research any brand across 271M+ organic prompts from Ahrefs database and track your own AI prompts. Get started from $199/mo Learn more ↗ ### Custom prompt packages Need to track your own prompts only? Subscribe to a package. Tracking one prompt on one platform in one location uses 1 check. Overage is billed at the end of the billing month. Basic E.g. 80 prompts daily on 1 platform $50/mo +2,500 checks/mo Overage $0.020/check billed monthly Get started Growth E.g. 100 prompts daily on 2 platforms $100/mo +7,000 checks/mo Overage $0.015/check billed monthly Get started Scale High volume, lowest per-check rate $250/mo +25,000 checks/mo Overage $0.010/check billed monthly Get started ## Optional add-ons Designed to take your plan further with deeper data, advanced AI, and added control. ### Content Kit Align your content with search intent, uncover and apply competitor insights to your advantage, and get clear guidance to refine your writing. AI Content Helper AI Content Grader AI Content Inventory Soon From $99/mo ### Report Builder Bring all your data together to make smarter marketing decisions, drive growth, measure impact, and prove the value of your work. 50 reports 500 total widgets Scheduling $99/mo Learn more ↗ ### Project Boost Pro Supercharge your projects with advanced capabilities. Auto-submit to IndexNow Ask AI in Site Audit Always-on site audit, 10 pages per minute Instant recrawl AI detection in Site Audit, 1,000 URLs per crawl $20/mo per project DemoLearn more ↗ ### Project Boost Max Take your projects even further with extra advanced features. Patches Auto-submit to IndexNow Batch AI in Site Audit AI detection in Site Audit, unlimited URLs Always-on site audit, 30 pages per minute $200/mo per project DemoLearn more ↗ ## Compare plans & features Key features & limits Lite $129/mo Standard $249/mo Advanced $449/mo Enterprise $1,499/mo Users and usage Included users 111From 3 Additional users Up to 2Up to 5Up to 10 Unlimited Cost for additional users $40/mo per user$60/mo per user$80/mo per user$100/mo per user Credits per user /mo 1,000 Unlimited Unlimited Unlimited Projects Verified ownership UnlimitedUnlimitedUnlimitedUnlimited Unverified ownership 52050100 Competitors per project 202020100 Portfolios Target URLs 1002501,000 Historical data Performance trends Point-in-time comparison 6 months2 years5 yearsUnlimited In-depth analysis 6 months2 years5 yearsUnlimited Data Max rows per report 2,50030,00075,000150,000 Export rows /mo 500,0001.5M4MFrom 10M Rank Tracker Tracked keywords 7502,0005,000From 10,000 Update frequency WeeklyWeeklyWeeklyWeekly Site Audit Crawl credits /mo 100,000500,0001.5MFrom 5M Max pages per project 25,00050,000250,0005M Brand Radar: Tracked AI prompts Checks /mo 150300600From 2,500 Platforms Update frequency Daily Daily Daily Daily Daily Prompts 51020From 83 Keywords Explorer Keyword lists 50100200500 Batch Analysis Target URLs per report 2005001,000 API & Integrations Direct API access Max rows per request 100250500Unlimited MCP Server Max rows per request 100250500Unlimited Ahrefs Connect API integration units /mo 100,000400,0001M2M Report Builder Reports 551525 Total widgets 3030150250 Scheduling Social Media ManagerUnlimited while in beta Connect social channels Publish / Schedule posts ## Questions? We have answers - Do you offer discounts or free trials? We never run discounts. But if you're a website owner, you can sign up for Ahrefs Free to get free limited access to Site Explorer & Site Audit. - What payment methods do you offer? We accept Visa, Mastercard, American Express and UnionPay. For Enterprise plans, we also support wire transfers on request. - Are there any automatic charges? Yes. If not prepaid for, additional users are automatically charged on a pay-as-you-go basis. Also, if you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. - Are there any contracts or setup fees? There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time. - How can I switch my plan? Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period. - Can I purchase only one tool? Yes, Brand Radar is available as a standalone tool. When you purchase it, you’ll also receive an Ahrefs Free account. - How can I cancel my plan? Cancel your plan anytime from your Account Settings. When you cancel, you’ll still be able to use your plan until the end of your subscription period. After your paid subscription ends, you’ll be switched to a free Ahrefs Free plan with free limited access to Site Explorer & Site Audit. - How can I switch to annual billing? Please contact our support team at [email protected]. - How do you charge for additional data and credits? Once you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. If you’re on an annual plan, you can choose to prepay at a discounted rate. - Is unused additional data carried over to the next month? Yes. PAYG purchases such as report credits, export rows, crawl credits, and API units, last for three billing months, including the current one. For example, if the usage reset date is set to the 20th October and you’ve purchased PAYG credits on the 15th October, they will expire on the 20th December. Please note though that pre-paid limits are always used first. - What is your refund policy? Ahrefs does not issue refunds in general. For monthly subscriptions, you can request for a refund if you haven't used the service, but we may decline your request if we see any material activity in your account. #### Have other questions? If you have more questions, contact us so we can help. Core tools Brand Radar Custom Prompts Dashboard Site Explorer Keywords Explorer Site Audit Rank Tracker GSC Insights Content Explorer Web Analytics Bot Analytics GBP Monitor Social Media Manager AI Content Helper Report Builder Use cases → Competitive Intelligence PPC SEO AEO Content Marketing Brand Marketing Investing Extra tools & features Domain Comparison Batch Analysis Link Intersect Content Gap Email Alerts SEO Checker Traffic Checker Data Studio Connectors Top Websites Patches Portfolios IndexNow AI Tech SEO All tools Other products Letaido ↗ Firehose ↗ Yep ↗ Free SEO tools → Ahrefs Free AI Mode Tracker AI Overviews Tracker AI Visibility Checker AI Writing Tools Backlink Checker Broken Link Checker Website Authority Checker Keyword Generator SERP Checker SEO Toolbar Keyword Rank Checker Keyword Difficulty Checker Website Checker SEO Audit Tool Sitemap Generator Website Change Monitor Word Count Alternatives → Ahrefs vs Semrush Product Pricing Our data AhrefsBot API MCP Enterprise What’s new? 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