Semrush's pricing page, as read on 2026-08-28.

SEO & AI Search Plans and Pricing | Semrush

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Connect Semrush MCP to AI

The world's most powerful traffic, visibility, and market dataset. Inside your AI assistants.

Use cases

• Grow search visibility
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One day. Real strategies. Built for marketers who play to win.

October 13, 2026London, UK

Plans & Pricing

Semrush helps you build and measure brand visibility, everywhere search happens.

Start with what you need. Add more as you grow.

MonthlyAnnuallysave up to 17%

-

SEO

For freelancers and small businesses looking to grow their online visibility with SEO

$117.33 monthly

$117.33/mo

billed annually

instead of $139 monthly$139

Try for free

or subscribe

What's inside:

-

5 websites to

monitor

-

500 keywords to

track

daily

-

Basic keyword research and competitor analysis

-

Position Tracking

-

Site Audit

-

Track performance in AI search

-

Monitor AI sentiment

-

AI visibility reports for any domain

-

Monitor custom prompts

-

Starter

SEO + AI Search

For small teams and agencies growing across organic search and AI

$165.17 monthly

$165.17/mo

billed annually

instead of $199 monthly$199

Try for free

or subscribe

SEO:

-

5 websites to

monitor

-

500 keywords to

track

daily

-

Keyword research and optimization

tools

-

Competitors insights

tools

-

MCP access

AI Visibility:& more

-

50

prompts

to track daily

-

1 domain for

AI brand performance

-

300

AI visibility reports

per day

-

AI-ready

Site Audit

-

Pro+

SEO + AI Search

For growing teams and agencies scaling SEO and AI visibility across multiple markets, locations, or websites

$248.17 monthly

$248.17/mo

billed annually

instead of $299 monthly$299

Try for free

or subscribe

All Starter features plus:

-

15 websites to

monitor

-

1,500 keywords to

track

daily

-

Historical SEO data

-

Content optimization

-

Keyword cannibalization

analysis

-

Multi-location/device

tracking

More in AI Visibility:& more

-

100

prompts

to track daily

-

Advanced

SEO + AI Search

For organizations and agencies scaling SEO and AI visibility with deeper insights, API access, and automation

$455.67 monthly

$455.67/mo

billed annually

instead of $549 monthly$549

Subscribe

or try custom plan

All Pro+ features plus:

-

40 websites to

monitor

-

5,000 keywords to

track

daily

-

SEO

share of voice

-

API data integration

More in AI Visibility:& more

-

200

prompts

to track daily

Compare Plans

SEOStarterPro+Advanced

Compare Plans

SEO

Sortable

Website monitoring

Websites to monitor

5

Keywords to track

500

Mobile data

Yes

Share of Voice

No

Compare Plans

SEO

Starter

Pro+

Advanced

Sortable

Website monitoring

Websites to monitor

5

5

15

40

Keywords to track

500

500

1,500

5,000

Mobile data

Yes

Yes

Yes

Yes

Share of Voice

No

No

No

Yes

Expand details

Improve your plan with add-ons

-

Additional Users

Starting at $45/mo

• •

Add colleagues to your Semrush account

• •

Collaborate across shared projects

• •

Keep your account secure with individual logins

-

Lead Generation

$90/mo

• •

Branded profile on the Semrush Agency Partners platform

• •

Semrush verified badge for your marketing channels

-

Base Report

$10/mo

• •

Data from 20+ Semrush tools

• •

Google Analytics and Google Search Console integrations

• •

Monthly/Weekly/Daily scheduling

• •

PDF export

• •

Sharing with Semrush users

-

Pro Report

$20/mo

• •

All Base Report features

• •

20+ external integrations

• •

Delivery at a specific time

• •

Branding and white-labeling

• •

AI-generated summaries

• •

Sharing by link

Semrush for Enterprise

For complex organizations managing multiple brands, regions, and teams — with the scale, controls, and integrations to operationalize visibility and prove its impact.

• •

Coordination-heavy environment

• •

Multiple brands, clients, or regions

• •

Shared accountability for results

• •

Consistency, control, and reporting at scale

Let’s talk

Custom pricing available

Request demo

-

Unlimited projects & custom limits

-

Custom large-scale AI prompt tracking

-

Daily or weekly tracking frequency

-

Multi-brand, multi-product AI visibility

-

Advanced AI Automations and content workflows

-

Forecasting & ROI attribution

-

Multi-million-page crawling

-

Custom integrations & API

-

SSO, team governance & audit logs

-

Dedicated account manager

-

Enterprise SLA & 24/7 support

FAQ

###

Can I cancel my subscription anytime?

Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.

###

What is Semrush’s refund policy?

###

What payment methods do you accept?

###

Do I get a customer demo?

###

Can I use Semrush for free?

###

Am I charged when I enter my credit card?

###

Which would be better for me, Guru or Pro?

###

I run a small agency. What plan should I choose?

###

What is the pricing currency?

Testimonials

1 / 5

By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition.

Idan Segal

Organic Growth Lead, Wix

The most important thing I can have really is data. Data is my currency. I need to support initiatives, business cases - any tools that give me insight I find incredibly useful. Semrush is a very solid package that delivers exactly that.

Nick Wilsdon

Product Owner, Search, Vodafone Group

Encouraged by our successes with Semrush software, I was asked to rollout Semrush to the rest of the university including all the faculties. With the help of Semrush, we empowered every single marketing team within the university to do what was done for the central sites.

Shefali Joshi

Marketing Optimization Analyst, Monash University

The competition is really tough. It’s getting harder to compete for the top 3 positions when it comes to the most popular KWs. You have to really deep dive into keyword research to find those untapped opportunities. Semrush helps us get to the very bottom of it to identify new type of terms can really help to drive the demand.

James Gibbons

Growth Manager, Skyscanner

In the first 5 years of RockContent's existence Semrush has helped us to become Brazil's biggest digital marketing blog.

Vitor Peçanha

Co-Founder, Rock Content

Get started with Semrush today

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