HubSpot Marketing Hub's pricing page, as read on 2026-09-09.

Marketing Software Pricing | HubSpot

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Save up to 65% on Starter

Smarter tools, lower price. Get special Starter pricing when you choose a monthly or annual subscription. New customers only. Select offers available for a limited time.

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Marketing Hub

Generate leads and automate marketing that drives growthCalculate your price

Free

Start generating and emailing new leads, and measuring your success — for free

$0/mo

Free for up to 2 users. No credit card required.

Get started free

Includes:

Free Marketing tools

Free Sales tools

Free Service tools

Free Content tools

Free Data tools

Free Revenue tools

Starter

Essential marketing, sales, service, content, and data management software

Starts at

$7/mo/seat

$20/mo/seat

Billing period

Pay Monthly

Commit monthly

Pay Annually

Best Value

Buy now

500 HubSpot Credits

1,000marketing contacts

Free tools with increased limits, plus remove HubSpot branding from:

feature available

Email marketing

feature available

Live chat

And:

feature available

Simple marketing automation

feature available

CRM segments

feature available

Messaging InsightsBETA

feature available

Ad management

feature available

Data agentBETA

Professional

For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine

Starts at

$800/mo

$890/mo

Includes 3 Core Seats

Additional Core Seats start at $45/mo

Billing period

Pay Monthly

Commit annually

Pay Annually

Best Value

Talk to Sales

3,000 HubSpot Credits

2,000marketing contacts

Marketing Hub Starter, plus:

feature available

Agent Hub

feature available

AEOBETA

feature available

Social media

feature available

Marketing studioBETA

feature available

Omni-channel marketing automation

feature available

Video creation & editing

*Cost shown does not include the required, one-time Professional Onboarding for a fee of $3,000. Learn more

Enterprise

For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth

Starts at

$3,600/mo

Includes 5 Core Seats

Additional Core Seats start at $75/mo

Talk to Sales

5,000 HubSpot Credits

10,000marketing contacts

Marketing Hub Professional, plus:

feature available

Multi-touch revenue attribution

feature available

Lookalike SegmentsBETA

feature available

Customer journey analytics

feature available

Email approvals

feature available

Limit access to content and data

feature available

Behavioral event triggers and reporting

*Cost shown does not include the required, one-time Enterprise Onboarding for a fee of $7,000. Learn more

View Professional & Enterprise plans

HubSpot AEO

New

See how your business shows up in answer engines

HubSpot AEO shows you how you appear in ChatGPT, Gemini, and Perplexity, where competitors are winning, and what to do about it.

$50/mo

$45/mo if you pay annually

Track 25 prompts across 3 answer engines daily. Purchase additional prompts anytime.

Buy now

Start 28-day trial

No additional subscription required.

Learn about AEO

WHAT'S INCLUDED

-

Brand visibility scores across answer engines

-

Prompt tracking and suggestions

-

Competitor comparison

-

Source and citation analysis

-

Prioritized recommendations

3x

increase in lead conversion rate from AI, at HubSpot

*Also included in Marketing Hub Professional and Enterprise

HubSpot Credits

Power agents and features that do work for you with HubSpot Credits. See every action taken, scale when you're ready, and only pay for what you use. $9.00 per 1,000 credits when you pay annually.

1. How many contacts are in your CRM?

0 - 2,000

2. Select your features

Customer Agent

50 credits per conversation resolved

Professional+

Data Agent

10 credits per smart properties run

Starter+

Create a custom plan

AI Agents

customer agent

Resolves inquiries with fast, accurate responses — and escalates when needed, so your team can focus on complex cases and building loyalty. Learn more

70%+

of conversations resolved automatically

39%

faster ticket resolution vs. teams not using customer agent

Generate Leads

|

Free tools

Get started free

|

Starter

$7/mo

Buy now

|

Professional

$800/mo

Talk to Sales

|

Enterprise

$3,600/mo

Talk to Sales

|

Agent Hub

| | | | |

AEO

(Beta)

| | | Get started with 25 prompts, each run daily across 3 engines, for 2,500 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume. | Get started with 50 prompts, each run daily across 3 engines, for 5,000 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume. |

Content Agent

| | | | |

SEO recommendations & optimizations

| Basic recommendations. | Basic recommendations, one page at a time. | Advanced recommendations, full site auditing, and topics. | Advanced recommendations, full site auditing, and topics. |

Ad management

| All available ad types. Simple website audiences only. | All available ad types. 2 contact and company list audiences. 5 ad conversion events. | All available ad types. 5 audiences. | All available ad types. 15 audiences. |

Simple ad automation

| | 1 simple workflow per form, with up to 10 actions. | Unlimited simple workflows per form, with unlimited actions. | Unlimited simple workflows per form, with unlimited actions. |

Ad retargeting

| All available ad types

2 audiences | All available ad types

2 audiences | All available ad types

5 audiences | All available ad types

15 audiences |

Ad conversion events

| | | Up to 50 synced events to ad accounts | Up to 100 synced events to ad accounts |

CTAs

| | Does not include custom targeting by device type, country, referral URL, etc. | Includes custom targeting by device type, country, referral URL, and more. | Includes custom targeting by device type, country, referral URL, and more. |

CRM segments

| | Up to 50 active CRM segments and 1,000 static CRM segments. CRM segmentation criteria limited to form submission data, contact property information, and marketing email activity. | Up to 1,200 active CRM segments and 1,200 static CRM segments. Create random samples from any CRM segment. | Up to 2,000 active CRM segments and 2,000 static CRM segments. Create random samples from any CRM segment, or split segments into random smaller segments (up to 10). |

Filter insights in segments

(Beta)

| | | | |

Lookalike Segments

(Beta)

| | | | |

Segment analytics

(Beta)

| | | | |

Web visitor segments

(Beta)

| | | | |

AI Segment Suggestions

(Beta)

| | | | |

Live chat

| Includes HubSpot branding | Remove HubSpot branding | Remove HubSpot branding | Remove HubSpot branding |

Conversational bots

| Limited features | Limited features | Additional features | Additional features |

Facebook Messenger integration

| Send and receive simple messages and quick replies | Remove HubSpot branding | Includes advanced Messenger bot branching and advanced reporting | Includes the ability to use code snippets for custom Messenger bot actions |

Draggable chat widget

| | | | |

Logged-in visitor identification

| | | | |

WhatsApp integration

| | | Up to 1,000 messages per month | Up to 1,000 messages per month |

Customer agent

| | | This feature uses HubSpot Credits. | This feature uses HubSpot Credits. |

Prospecting agent

| | This feature uses HubSpot Credits. | This feature uses HubSpot Credits. | This feature uses HubSpot Credits. |

Social media

| | | Up to 50 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. | Up to 300 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. Limit of up to 3 competitor streams connected. |

Social media approvals

| | | | |

Lead scoring

| | | Up to 5 scores. | Includes AI recommendations. Up to 50 scores. |

Multi-account management

| | | | Connect up to 5 total HubSpot accounts to manage within your organization. |

Automate Marketing

|

Free tools

Get started free

|

Starter

$7/mo

Buy now

|

Professional

$800/mo

Talk to Sales

|

Enterprise

$3,600/mo

Talk to Sales

|

Email marketing

| 2,000 email sends per calendar month, with HubSpot branding | 5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain.

Remove HubSpot branding | 10x marketing contact tier email send limit per calendar month

Remove HubSpot branding

Additional features | 20x marketing contact tier email send limit per calendar month

Remove HubSpot branding

Additional features |

Email automation

| 1 automated action | Up to 10 automated actions | Unlimited actions, plus omni-channel marketing automation | Unlimited actions, plus omni-channel marketing automation |

Email health reporting

| Limited features | Limited features | Additional features | Additional features |

Messaging Insights

(Beta)

| | | | |

A/B testing

| | | | |

Smart content for marketing email

| | | | |

Advanced personalization

| | | | Includes email marketing content powered by HubDB tables. |

Programmable email [Beta]

| | | Includes email marketing content powered by CRM object data. | Includes email marketing content powered by CRM object or HubDB data. |

AI email template upload

(Beta)

| | | 100 template uploads per account per month. | 100 template uploads per account per month. |

Email approvals

| | | | |

Marketing email single send API

| | | | |

Email send time optimization

(Beta)

| | | | |

Cookie Management Tools

| Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. |

Reporting dashboard

| 10 dashboards, 50 reports per dashboard | 30 dashboards, 50 reports per dashboard | 75 dashboards, 50 reports per dashboard | 100 dashboards, 50 reports per dashboard |

Website traffic analytics

| Standard web analytics dashboard | Standard web analytics dashboard | Customizable website traffic analytics | Customizable website traffic analytics |

Custom reporting

| | | Up to 100 custom reports and 10 million events per custom reporting query | Up to 500 custom reports and 100 million events per custom reporting query |

SEO analytics

| | | | |

Google Search Console integration

| | | | |

Multi-touch revenue attribution

| | | | Track up to 10,000 logged interactions per contact |

Customer journey analytics

| | | | Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first). |

Campaign management

| | | | |

Campaign reporting

| | | 5,000 campaigns per account | 10,000 campaigns per account |

Video creation & editing

| | | | |

Omni-channel marketing automation

| | | Up to 300 workflows for 10 teams. | Up to 1,000 workflows for 300 teams, with the ability to leverage behavioral events and predictive lead scoring. Also includes workflow health monitoring. |

Custom events

| | | | Includes codeless creation via the event visualizer. Limited to 500 event definitions and 30 million completions per month. |

Event Visualizer

| | | | |

View the Product & Services Catalog for full technical limits and definitions

Need help choosing a plan?

+1 (888) 482-7768

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Frequently asked questions

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What is Marketing Hub?

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What are marketing contacts, and how does contact pricing work?

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How many marketing contacts can I have with a Marketing Hub plan?

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How many emails can I send with a paid Marketing Hub plan?

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How many users do I get with my Marketing Hub plan?

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How many HubSpot Credits do I get with my Marketing Hub plan?

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Do I need to buy onboarding for Marketing Hub?

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What type of support does HubSpot offer?

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Does HubSpot offer discount pricing for startups and nonprofits?

Still have questions about how HubSpot's software can help your business?

+1 (888) 482-7768

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