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Klaviyo's pricing page, as read on 2026-09-10.
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Klaviyo Pricing | Start Free with Email & SMS
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Klaviyo pricing:
Start with a free plan
Explore Klaviyo's free plan—get started at no cost with email marketing sends, text messages, Customer Hub, and built-in reporting.
FreeMarketingData + AnalyticsService (30% OFF)ComposerCustomer Agent (30% OFF)Professional ServicesEnterprise
Platform
Total:$45USD
View breakdown
Free plan highlights
Up to 250 profiles
500 emails/month
$5 of mobile messages/month
$5 of Composer usage/month
Built-in reporting
Email support
Get to know the Klaviyo platform
Explore our free products and features across marketing, service, analytics, and support.
Marketing
Up to 500 email sends per month
$5 of mobile messages/month
Web forms
Basic email templates and drag-and-drop editor
AI-powered subject line generator
Mobile app marketing
Composer
$5 of Composer usage/month
Schedule recurring tasks
Analyze performance + opportunities
Take action in Klaviyo
Create campaigns + flows
Get answers from your data
Analytics + Data
Built-in reporting and dashboards
Email campaign performance metrics
Basic customer segmentation
Contact and list growth tracking
Revenue attribution for campaigns
Engagement and click-through rates
Service - Helpdesk
Ticket management
Full customer context
Omnichannel support
AI and automation
Real-time reporting
Shared profile between service + marketing
Support
Email support for first 60 days
Klaviyo Academy courses
Klaviyo Community
Help Center and documentation
Getting started guides and tutorials
Product updates and release notes
Start for freeBuild a plan
Start growing your business
Get started with essential marketing tools at no cost. Perfect for small businesses and startups.
Start for free
Up to 250 active profiles
500 email sends/month
$5 of mobile messages/month
$5 of Composer usage/month
Frequently asked questions
What is included in the Klaviyo free plan?
Is Klaviyo’s free plan really free?
How long can I stay on the free plan?
Who is the Klaviyo free plan best for?
Can I use Klaviyo free plan for both email and text marketing?
Does the free plan include SMS or text message marketing?
What integrations are available on the free plan?
What happens when I exceed the free plan limits?
Does the free plan include customer support?
Is Klaviyo’s free plan good for ecommerce stores on Shopify, Wix or WooCommerce?
How do I upgrade from Klaviyo free to a paid plan?
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