Mailchimp's pricing page, as read on 2026-09-13.

Mailchimp Pricing Plans | Get Started Today | Mailchimp

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Try risk-freeSave 15% on 10,000+ contacts

Try our Standard plan for free!

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Get 15% off our Standard plan

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Generative AI features

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Actionable insights into audience growth and conversion funnels

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Enhanced automations

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Custom-coded email templates

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Customizable Popup forms

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Personalized onboarding

Retake the quizFind the right plan

Request a demo

$ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR

Standard

Send up to 6,000 emails each month.

ContactsContacts

0-500 501-1,500 1,501-2,500 2,501-5,000 5,001-10,000 10,001-15,000 15,001-20,000 20,001-25,000 25,001-30,000 30,001-40,000 40,001-50,000 50,001-75,000 75,001-100,000 100,001-130,000 130,001-150,000 150,001-200,000 200,001-250,000 250,001-500,000 500,001-1,000,000 1,000,000+

Try for freeTry free for 14 days

Freefor 14 days

Then, starts at$20per month†

Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts

$17 per month for 12 months

Then, starts at$20per month†

Start Free TrialStart Free TrialBuy NowBuy NowContact limit exceededLimit

†See Free Trial Terms. Overages apply if contact or email send limit is exceeded.†See Free Trial Terms. Send up to 100 emails without payment info. Overages apply if contact or email send limit is exceeded.

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†See Offer Terms. Overages apply if contact or email send limit is exceeded.

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Request a demo

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Save 15% on the ultimate expert-assisted platform for growth

Engage your audience and increase sales with 15% off your first 12 months†. Plus, get expert support to help migrate your data and provide strategic guidance—exclusive to the Premium plan.

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Phone & Priority Supporttooltip

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Popup Formstooltip

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Multivariate and A/B Testingtooltip

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Enhanced marketing automation flowstooltip

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Dedicated Personalized Onboardingtooltip

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Predictive Segmentationtooltip

Retake the quizFind the right plan

Larger contact list? Call +1 (855) 533-2070 for custom pricing, annual plans, demos, and more. Contact sales.

$ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR

Premium

Send up to 0 emails each month.

ContactsContacts

0-500 501-1,500 1,501-2,500 2,501-5,000 5,001-10,000 10,001-15,000 15,001-20,000 20,001-25,000 25,001-30,000 30,001-40,000 40,001-50,000 50,001-75,000 75,001-100,000 100,001-130,000 130,001-150,000 150,001-200,000 200,001-250,000 250,001-500,000 500,001-1,000,000 1,000,000+

Save 15% on 10,000+ contacts

$0 per month for 12 months

Then, starts at$0per month†

Buy NowBuy Now

Request Demo Call +1 (855) 533-2070

†See Offer Terms. Overages apply if contact or email send limit is exceeded.

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Larger contact list? Call +1 (855) 533-2070 for custom pricing, annual plans, demos, and more. Contact sales.

Customize plans & offers

ContactsContacts

0-500 501-1,500 1,501-2,500 2,501-5,000 5,001-10,000 10,001-15,000 15,001-20,000 20,001-25,000 25,001-30,000 30,001-40,000 40,001-50,000 50,001-75,000 75,001-100,000 100,001-130,000 130,001-150,000 150,001-200,000 200,001-250,000 250,001-500,000 500,001-1,000,000 1,000,000+

Not sure how to choose?

Answer a few quick questions for a personalized recommendation for you.

Retake the quizFind my plan

Indicates features that you selected in the quiz that are important to you.

Retake the quizFind my plan

• Premium
• Standard
• Essentials
• Free

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Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at +1 (855) 533-2070 or contact us.

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Not sure how to choose?

Here are your results

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Not sure how to choose?

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Retake the quizFind my plan

Indicates features that you selected in the quiz that are important to you.

Retake the quizFind my plan

Indicates features that you selected in the quiz that are important to you.

Under 250 contacts? It's free.

Use core features to manage early growth. Move to a paid plan as you scale.

Use core features to manage early growth. Move to a paid plan as you scale.

Sign UpSign UpContact limit exceededLimit

Sending will be paused if contact or email send limit is exceeded.

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Recommended

Mailchimp Recommends

Premium

Our most advanced tools, unlimited contacts, and priority support; built for teams.

Save 15% on 10,000+ contacts

$297.50 per month for 12 months

Then, starts at$350per month†

Request a demo

+1 (855) 533-2070

Request a demo

Buy NowBuy Now

 

†See Offer Terms. Overages apply if contact or email send limit is exceeded.

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Best valuetooltip

Best valuetooltip

Recommended

Mailchimp Recommends

Standard

Sell even more with automations, personalization, and optimization tools.

Contact limit exceeded You've selected more contacts than this plan allows

Try for freeTry free for 14 days

Freefor 14 days

Then, starts at$20per month†

Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts

$17 per month for 12 months

Then, starts at$20per month†

Start Free TrialStart Free TrialBuy NowBuy NowContact limit exceededLimit

†See Free Trial Terms. Send up to 100 emails without payment info. Overages apply if contact or email send limit is exceeded.

Learn Moretooltip

†See Offer Terms. Overages apply if contact or email send limit is exceeded.

Learn Moretooltip

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Best valuetooltip

Best valuetooltip

Recommended

Mailchimp Recommends

Essentials

Send the right content at the right time with testing and scheduling features.

Contact limit exceeded You've selected more contacts than this plan allows

Try for freeTry free for 14 days

Freefor 14 days

Then, starts at$13per month†

Save 15% on 10,000+ contactsSave 15% on 10,000+ contacts

$11.05 per month for 12 months

Then, starts at$13per month†

Start Free TrialFree TrialBuy NowBuy NowContact limit exceededLimit

†See Free Trial Terms. Send up to 100 emails without payment info. Overages apply if contact or email send limit is exceeded.

Learn Moretooltip

†See Offer Terms. Overages apply if contact or email send limit is exceeded.

Learn Moretooltip

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Best valuetooltip

Best valuetooltip

Recommended

Mailchimp Recommends

Free

Easily create email campaigns and learn more about your customers

Contact limit exceeded You've selected more contacts than this plan allows

Limit of 250 contacts

$0per month†

Sign UpSign UpContact limit exceededLimit

 

Sending will be paused if contact or email send limit is exceeded.

Learn More.tooltip

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Not sure how to choose?

Here are your results

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Not sure how to choose?

We’ve got your back. Answer a few quick questions and we can make a personalized recommendation for you.

Retake the quizFind my plan

Indicates features that you selected in the quiz that are important to you.

Retake the quizFind my plan

Indicates features that you selected in the quiz that are important to you.

Under 250 contacts? It's free.

Use core features to manage early growth. Move to a paid plan as you scale.

Use core features to manage early growth. Move to a paid plan as you scale.

Sign UpSign UpContact limit exceededLimit

Sending will be paused if contact or email send limit is exceeded.

Learn moretooltip

Key Plan Features

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SMS Marketingtooltip

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SMS and MMS add-on

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SMS and MMS add-on

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SMS add-on

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Not included

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Marketing Automation Flowstooltip

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Up to 200 flows

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Up to 200 flows

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Up to 4 flow steps

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Not included

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Generative AI Featurestooltip

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No additional cost add-on

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No additional cost add-on

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Not included

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Not included

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Custom-coded Templatestooltip

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Create and Send

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Create and Send

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Create — upgrade to send

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Create — upgrade to send

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Premium Migration Servicestooltip

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Contact Sales

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Not included

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Not included

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Not included

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Admin

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Monthly Email Sendstooltip

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15X contacts

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12X contacts

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10X contacts

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Max of 500/mo or 250/day

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Userstooltip

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Unlimited

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5 Seats

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3 Seats

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1 Seat

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Audiencestooltip

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Unlimited

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5 Audiences

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3 Audiences

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1 Audience

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Role-based Accesstooltip

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5 Roles

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4 Roles

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2 Roles

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Not included

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Services & Support

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Customer Supporttooltip

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Phone & Priority Support

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24/7 Email & Chat Support

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24/7 Email & Chat Support

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Email support for first 30 days

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300+ Integrationstooltip

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Included

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Included

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Included

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Included

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Personalized Onboardingtooltip

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4 Sessions

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1 Session

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Not included

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Not included

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Dedicated Onboarding Specialisttooltip

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Included

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Not included

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Not included

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Not included

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Email Marketing & Segmentation

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Popup Formstooltip

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Included

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Included

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Included

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Included

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Pre-built Email Templatestooltip

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Included

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Included

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Included

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Limited

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Email Schedulingtooltip

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Included

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Included

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Included

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Not included

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Remove Mailchimp Brandingtooltip

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Included

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Included

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Included

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Not included

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Branded Templatestooltip

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Included

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Included

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Not included

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Not included

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Custom Reports

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Included

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Included

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Not included

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Not included

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Dynamic Contenttooltip

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Included

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Included

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Not included

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Not included

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Compare all features

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Work with a trusted industry leader

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Get started easily with a personalized product tour

An onboarding specialist is here to help you get started with confidence—it’s included with Standard and Premium plans.*

Learn more about onboarding

Rates for nonprofits and charities

Mailchimp offers a 15% discount to nonprofits and charities. To request the discount, sign up for a free account, and contact our Billing team with your username and a link to your organization’s website.

Get started

Prefer to pay as you go?

Instead of paying a monthly or annually recurring charge, you can buy email credits as needed through our Pay As You Go plan. It's best for infrequent senders.

Learn more

Basic plans for smaller businesses

Get started with limited features on a 14-day free trial or save 15% for 12 months with 10,000+ contacts on our Essentials plan. If your business has fewer than 250 contacts, try our basic Free plan.

About Free

About Essentials

FAQs

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How long is the free trial?

The free trial of Standard or Essentials lasts for 14 days. For example, if you start your trial on August 29, your trial would end on September 12.

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Can I upgrade or downgrade my plan during the free trial?

Yes! You can upgrade or downgrade at any time during your trial. If you upgrade to Premium, you’ll just pay the difference in price between the two plans for the remaining days of your free trial. Downgrades to your monthly or annual plan go into effect at the end of the monthly billing period. You won't receive a refund for previously billed charges, but you’ll retain access to those features until the end of the billing period.

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What happens if I pause or cancel during the free trial?

If you cancel your subscription during the free trial, you won't be charged for any services. You can pause your subscription or delete your Mailchimp account at any time using the Settings tab in Account & Billing.

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Will I get billing reminders before the free trial ends?

Mailchimp will send you reminders with upcoming billing estimates before your trial ends. When the free trial ends, you’ll be charged the then-current monthly or annual fee for the plan you selected.

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How do I get access to SMS?

SMS marketing is available to Mailchimp users in select markets with a paid marketing plan. After you agree to the terms, submit an SMS Marketing application, and get approved, you can purchase SMS credits from the SMS overview page, the SMS settings page, the SMS editor, or through an email link sent to the primary email address associated with your Mailchimp account.

Learn more about SMS marketing

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How do SMS credits work?

Credits are purchased in blocks as an add-on to a paid monthly or annual marketing plan. Credit blocks are automatically re-purchased each month on the account billing date. Unused credits will expire each month and do not roll over. You can add credits as your subscribed SMS audience grows or your sending frequency increases. You can also make a one-time purchase in the middle of a billing cycle if you run out of credits early and want to refill them before your credits renew.

Learn more about SMS marketing credits

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Can I buy email credits instead of a monthly or annual marketing plan?

Yes. If you send emails infrequently and prefer to pay as you go, you can buy email credits as an alternative to a monthly or annual plan.

See how it works

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How do I switch to a different plan?

You can switch to a new plan at any time by going to the Billing page in your account. Select the plan you’d like to switch to and immediately start using new features.

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What payment methods do you offer?

We accept all major credit cards, PayPal, and (in select countries) direct debit. We also support transactions in a range of currencies.

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What happens if I hit the contact or sending limit?

After your Free Trial, if you hit your contact or sending limit, Mailchimp will automatically bill you for your overages. As long as you pay for your overages on time, we will not stop your campaigns or pause your account. In addition, if your audience size grows to (or email sends reach) the point where it would be more cost effective for you to be in a different contact tier during your Free Trial, Mailchimp may upgrade your contact tier so you are in a more economical tier when billing begins.

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Do you have pricing for high-volume email senders?

We do indeed. If you have more than 200,000 contacts, we have a high-volume plan that can meet your needs.

Contact us for pricing

Show all

*Disclaimers

• #1 email marketing and automation platform: Mailchimp is the #1 email marketing and automation platform based on December 2023 publicly available data on competitors' number of customers.
• 27X ROI Standard Plan: Based on all e-commerce revenue attributable to Standard plan users’ Mailchimp email campaigns from 12/1/24-11/30/25
• SMS Marketing: SMS is available as an add-on to paid plans in select countries. Application and agreement to terms is required before purchasing credits. Messages can only be delivered to contacts in the country selected. Australia messaging available only for contacts with +61 country code. SMS credits are added to your account after purchase and approval. Credits are issued monthly and unused credits expire and do not roll over. MMS only available for Standard and Premium plans sending to US and Canada contacts. Pricing varies. Click here for details.
• Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing.
• Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans.
• Premium Migration Services: Premium Migration Services are available for certain new to Mailchimp Premium plan account holders in select countries that contact Sales to sign up for Mailchimp and discuss migration needs. Services available for the first 30 days after account creation. Eligibility and agreement to terms is required. See terms for details.
• Customer Success Management: Customer Success is included with select custom plans that spend at least $299 per month with Mailchimp, All calls with the Mailchimp customer success team are currently only available in English. Translation into select languages upon request.
• Phone support: All calls with the Mailchimp support team are currently only available in English.
• Custom Premium pricing: For users with more than 250,000 contacts, several plan options are available to align monthly email limits to your marketing needs. Please contact sales for further details and pricing.
• Premium Free Trial: For qualified new customers, a 1-month free trial of the Premium plan is available. Please contact sales for further details.
• Annual Plans: For Premium and Standard 10,000+ contact plans, annual plans are available. Contact sales to learn about pricing and eligibility.
• Up to 7x more orders: Up to 7x more orders with marketing automation flows automations generated through users' connected stores versus when they used bulk emails for Jan 1 2022 - Jul 1 2023 period. Features and functionality of Flows varies by plan.
• Up to 141% more revenue: Up to 141% more revenue for users' connected stores using predictive segmented emails versus non-predictive segmented emails for Jan 1 2022–Jul 1 2023 period. Standard and Premium plans only.
• 58% Higher Click Rate: Based on US users who sent both email and SMS campaigns compared to users who sent only email campaigns from 8/1/23 to 5/14/24.
• 16x SMS ROI: Based on U.S. SMS users’ e-commerce revenue attributable to SMS campaigns within 90 days of launch during September 2023 through April 2024.
• Popup forms (beta): Very limited availability to new and existing Mailchimp users and on web browsers only. Features may be more broadly available soon, but represents no obligation and should not be relied on in making a purchasing decision. Availability of features and functionality varies by plan type. For details, view plans and pricing.
• 2x More Revenue with Predictive Segments: Standard and Premium users saw 2x more revenue (266%) on average for their connected ecommerce stores using predictive segmented emails versus non-predictive segmented emails for Jan 2023 - Dec 2024 period. Predictive segments available on Standard or Premium plans only.
• #1 AI-powered email marketing platform: Based on May 2025 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services.
• 8x orders: Based on orders generated from bulk emails of paid plan users across all available geographics from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
• 9x revenue: Based on total revenue generated from bulk emails by users’ of Marketing Automation Flows from January 2023 - January 2025. Customer Journey Builder (CJB) was rebranded to Marketing Automation Flows (MAF) effective as of June 2025. Any references to “Automation Flows” refers to the same features previously available under CJB. Features and functionality vary by plan type. For details, view Mailchimp’s various plans and pricing.
• Availability of features and functionality varies by plan type. For details, view plans and pricing.

*Free Trial Terms: No Credit Card Free Trial: If you are on a Free Trial of the Standard or Essentials plan (each a “Paid Marketing Plan”) that did not require a credit card at sign up, you can send up to 100 emails including bulk sends and automation sends. Adding your credit card during your Free Trial unlocks your plan’s full email sending limits based on your contact tier. Once your Free Trial ends, your credit card will be charged monthly or annually at the current rate for your chosen Paid Marketing Plan (based on your contact tier and email sends) unless you delete your Mailchimp account, change plans, or change to a Free Marketing Plan. Adding SMS Marketing to your marketing plan during your Free Trial requires a credit card and also unlocks your plan’s full email sending limits based on your contact tier for the duration of your Free Trial. SMS Marketing fees are not included in the Free Trial and you will be charged for the SMS credits you purchase once your SMS application is approved during your Free Trial. See full offer terms. Terms, conditions, pricing, special features, and service and support options subject to change without notice.