Buttondown's pricing page, as read on 2026-09-15.

Buttondown: Pricing

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Pricing

A full breakdown of our pricing plans, including add-ons and discounts.

About how many subscribers do you have?

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Buttondown will cost you:

Absolutely nothing for your first 100 subscribers.

That price includes:

Rich text or markdown editor

Send from a custom domain

Hosted newsletter archives

Privacy-first

Add-ons:

Tagging & segmentation

+$9/month

Paid subscriptions

+$9/month

Comments and surveys

+$9/month

Analytics

+$9/month

RSS-to-email support

+$9/month

Sponsorships

+$9/month

Email attachments

+$9/month

Archives on a custom domain

+$29/month

Multiple newsletters

+$29/month

Automations

+$29/month

Whitelabeling

+$79/month

Teams

+$79/month

Get started with Buttondown

Frequently asked questions

Why are you so much cheaper than others?

You’re probably looking at other email tools. Fair! And you’re wondering why those charge a lot more than us. Also fair! Maybe you think we’re not up to the demands that your business needs, or you think we’re not ready for “prime time.”

We’re cheaper than the competition for three reasons:

• We don’t maintain overhead. We’re a fully remote, independent company. No fixed offices to blow rent on. No big initiatives that have nothing to do with sending email. We invest what you spend back into our business.
• We only charge for what you use. Many email providers charge for your unused subscribers or services that won’t be relevant to your work. We charge only for active subscribers, let you use features à la carte, and add features to larger lists for free, because we’re nice.
• Most places overcharge. It’s a sad truth in email marketing that most places come to massively increase their prices down the road. We see no reason to do that. Email marketing works best when it’s a utility, getting out of your way most of the time while helping you do your best work.

In short, we don’t want to overcharge you, even if you’re a big enterprise company that’s used to being overcharged. We want to give you the best possible service, no matter your list size.

Do you have any discounts for non-profits?

Are you registered as a 501(c)(3) non-profit (or your country's equivalent)? You can get a 50% discount on your plan. Send us an email with proof of registry and we'll get you set up.

Is there a limit to the number of emails I can send?

All of these prices assume that you're sending at most one email a day to your entire subscriber base. If you're sending more than that, you'll need to contact us and we can talk about what usage-based pricing would look like for you.

Who runs Buttondown?

We're a small team of engineers, writers, and designers who are passionate about making emails better, fully remote and have been since our founding in 2017. We're profitable, self-funded, and have no plans to change that.

Do you charge for active subscribers, or all contacts?

We charge for active subscribers — you only pay for the people who are actively receiving your emails.

How do people feel after switching to Buttondown?

Ask them yourself!

I have more questions!

Great! Send us an email at concierge@buttondown.com; we're happy to help.

It's been massively simpler & easier running things with Buttondown. Stuff gets queued easier, deliverability is higher, bugs are fewer.

Nick Disabato, Draft

Everything I needed was right there in the main UI. I could log in, write a newsletter, check it, send a draft to a friend for review, and then hit send.

Tim Van Damme, Max Voltar Keyboard Club

Buttondown is the last email platform you’ll switch to.

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