Moz Pro's pricing page, as read on 2026-10-08.

Moz Pro Pricing - Moz

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Moz Pro Pricing

Leverage Moz's 20+ years of expertise, access industry-leading metrics, track trillions of links, and get insights faster with new AI-powered features.

Pay monthlyPay yearly (🚨 Save 20%)

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Standard

For small businesses that just need the basics of SEO

$ 99 USD / mo

$79/mo when you pay yearly

Sign up now!

What's included:

1 user included

3 tracked sites

300 tracked keywords per mo

400K pages crawled per mo

Core SEO Features + AI & GEO Features:

AI Overviews by Keyword

3 AI Visibility Dashboard

150 Tracked Prompts

4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)

Weekly Prompt Tracking frequency

AI Prompt Suggestions research

2 AI Content Briefs per month

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Standard

Save $238/yr

For small businesses that just need the basics of SEO

$ 79 USD / mo

$950 billed for your first year

Sign up now!

What's included:

1 user included

3 tracked sites

300 tracked keywords per mo

400K pages crawled per mo

Core SEO Features + AI & GEO Features:

AI Overviews by Keyword

3 AI Visibility Dashboard

150 Tracked Prompts

4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)

Weekly Prompt Tracking frequency

AI Prompt Suggestions research

2 AI Content Briefs per month

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Most Popular

Medium

For growing businesses that need both SEO & AI Search/GEO tools to succeed

$ 179 USD / mo

$143/mo when you pay yearly

Sign up now!

or Try it free!

What's included:

2 users included

10 tracked sites

1,500 tracked keywords per mo

2M pages crawled per mo

All SEO Features + AI & GEO Features:

AI Overviews by Keyword

6 AI Visibility Dashboards

300 Tracked Prompts 

4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)

Weekly Prompt Tracking frequency

AI Prompt Suggestions research

10 AI Content Briefs per month (5x more than standard)

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Most Popular

Medium

Save $429/yr

For growing businesses that need both SEO & AI Search/GEO tools to succeed

$ 143 USD / mo

$1,719 billed for your first year

Sign up now!

What's included:

2 users included

10 tracked sites

1,500 tracked keywords per mo

2M pages crawled per mo

All SEO Features + AI & GEO Features:

AI Overviews by Keyword

6 AI Visibility Dashboards

300 Tracked Prompts 

4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)

Weekly Prompt Tracking frequency

AI Prompt Suggestions research

10 AI Content Briefs per month (5x more than standard)

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Large

For larger businesses that require all the SEO & AI Search/GEO data at scale

$ 299 USD / mo

$239/mo when you pay yearly

Sign up now!

What's included:

3 users included

25 tracked sites

3,000 tracked keywords per mo

5M pages crawled per mo

All Medium Features + 2x higher quotas

AI Overviews by Keyword

12 AI Visibility Dashboards

600 Tracked Prompts

4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)

Weekly Prompt Tracking frequency

AI Prompt Suggestions research

50 AI Content Briefs per month (5x more than medium)

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Large

Save $720/yr

For larger businesses that require all the SEO & AI Search/GEO data at scale

$ 239 USD / mo

$2,868 billed for your first year

Sign up now!

What's included:

3 users included

25 tracked sites

3,000 tracked keywords per mo

5M pages crawled per mo

All Medium Features + 2x higher quotas

AI Overviews by Keyword

12 AI Visibility Dashboards

600 Tracked Prompts

4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)

Weekly Prompt Tracking frequency

AI Prompt Suggestions research

50 AI Content Briefs per month (5x more than medium)

The go-to for beginner SEOs, the must-have for the pros, and the powerhouse for enterprise

• Scales with your needs

• Intuitive to start

• Advanced to refine strategies

• Comprehensive to dominate the market

Enterprise

Learn how Moz Pro can maximize success for enterprise-level businesses and agencies.

Ask about Moz Enterprise

Need a starter solution?

Our entry-level plan is available for $49/month. This option is designed specifically for individuals managing a single website.

Sign up now

Compare Plan Details

Standard

$ 99 USD / mo

Sign up now!

$ 79 USD / mo

Sign up now!

Medium

$ 179 USD / mo

Sign up now!

$ 143 USD / mo

Sign up now!

Large

$ 299 USD / mo

Sign up now!

$ 239 USD / mo

Sign up now!

Access

User seats

1

2

3

MozBar Premium

24/7 Support

Moz AI-powered tools

Track & Crawl

Campaigns

3

10

25

Keyword Rankings

300

1,500

3,000

Mobile Rankings

Pages Crawled/wk

100,000

500,000

1,250,000

Performance Metrics: On-Demand URLs

6

20

50

Performance Metrics: Tracked URLs

60

200

500

On-Demand Crawls

5

30

60

Site Re-crawls

-

10

25

AI Research

AI Visibility Dashboards

3

6

12

Additional AI Visibility Dashboards

$20 each

$20 each

$20 each

Prompts Tracked

150

300

600

Additional Prompts Tracked

$50 per 100 prompts

$50 per 100 prompts

$50 per 100 prompts

Tracked AI Models

GPT, Gemini, Google AI Mode, Perplexity

GPT, Gemini, Google AI Mode, Perplexity

GPT, Gemini, Google AI Mode, Perplexity

AI Sentiment Analysis

AI Citations Data

Prompt Suggestions

AI Content Brief

2

10

50

SEO Research

Domain Overview

50

100

180

Keyword Queries/mo

150

5,000

15,000

Keyword Suggestions by Topic

AI Overviews by Keyword

Brand Authority Score

Keywords per Site Query

10,000

30,000

50,000

Keyword Lists

5

30

60

Keywords per List

100

500

750

Competitive Research

50

75

100

Backlink Queries/mo

5,000

20,000

70,000

Results per Backlink Query

10,000

40,000

50,000

Link Tracking Lists

1

30

60

Links per List

100

500

750

Rank Checker Queries/day

200

200

500

On-Page Grader Reports

Report

Scheduled Reports

Branded Reports

-

Report Templates

-

*Overages not included

Select first tier Standard Medium Large

Select second tier Standard Medium Large

$ 179 USD / mo

$ 143 USD / mo

$ 299 USD / mo

$ 239 USD / mo

Access

2

User seats

3

User seats

MozBar Premium

MozBar Premium

24/7 Support

24/7 Support

Moz AI-powered tools

Moz AI-powered tools

Track & Crawl

10

Campaigns

25

Campaigns

1,500

Keyword Rankings

3,000

Keyword Rankings

Mobile Rankings

Mobile Rankings

500,000

Pages Crawled/wk

1,250,000

Pages Crawled/wk

20

Performance Metrics: On-Demand URLs

50

Performance Metrics: On-Demand URLs

200

Performance Metrics: Tracked URLs

500

Performance Metrics: Tracked URLs

30

On-Demand Crawls

60

On-Demand Crawls

10

Site Re-crawls

25

Site Re-crawls

AI Research

6

AI Visibility Dashboards

12

AI Visibility Dashboards

$20 each

Additional AI Visibility Dashboards

$20 each

Additional AI Visibility Dashboards

300

Prompts Tracked

600

Prompts Tracked

$50 per 100 prompts

Additional Prompts Tracked

$50 per 100 prompts

Additional Prompts Tracked

GPT, Gemini, Google AI Mode, Perplexity

Tracked AI Models

GPT, Gemini, Google AI Mode, Perplexity

Tracked AI Models

AI Sentiment Analysis

AI Sentiment Analysis

AI Citations Data

AI Citations Data

Prompt Suggestions

Prompt Suggestions

10

AI Content Brief

50

AI Content Brief

SEO Research

100

Domain Overview

180

Domain Overview

5,000

Keyword Queries/mo

15,000

Keyword Queries/mo

Keyword Suggestions by Topic

Keyword Suggestions by Topic

AI Overviews by Keyword

AI Overviews by Keyword

Brand Authority Score

Brand Authority Score

30,000

Keywords per Site Query

50,000

Keywords per Site Query

30

Keyword Lists

60

Keyword Lists

500

Keywords per List

750

Keywords per List

75

Competitive Research

100

Competitive Research

20,000

Backlink Queries/mo

70,000

Backlink Queries/mo

40,000

Results per Backlink Query

50,000

Results per Backlink Query

30

Link Tracking Lists

60

Link Tracking Lists

500

Links per List

750

Links per List

200

Rank Checker Queries/day

500

Rank Checker Queries/day

On-Page Grader Reports

On-Page Grader Reports

Report

Scheduled Reports

Scheduled Reports

Branded Reports

Branded Reports

Report Templates

Report Templates

*Overages not included

The SEO growth platform built for results

Moz Pro empowers you to dominate search results, attract qualified traffic, and grow your business with confidence.

Dominate search results

Get the visibility you need to attract more qualified traffic and grow your business. Discover high-impact keyword opportunities with Keyword Explorer, stay ahead of the curve with SERP analysis, and monitor your success with Rank Tracker.

Simplify your SEO

Stop feeling overwhelmed and reclaim your time with intuitive workflows, AI-powered insights, and a centralized dashboard. Track your progress with Campaigns and Domain Overview, and identify and fix technical issues with Site Crawl.

Make confident decisions

Navigate SEO complexities with ease, backed by Moz's 20 years of expertise and trusted data, including Domain Authority®, Page Authority, and Brand AuthorityTM. Expand your knowledge with Moz Academy and Whiteboard Friday videos, and get support every step of the way.

Every Moz Pro plan includes

Pro onboarding tips

Whether you're a beginner or seasoned SEO, get the most out of Moz Pro with helpful onboarding tips customized to your needs, available directly in-app and via email.

Pro onboarding tips

Whether you're a beginner or seasoned SEO, get the most out of Moz Pro with helpful onboarding tips customized to your needs, available directly in-app and via email.

NEW Moz AI features

Save time, make data-driven decisions, and create content that your audience will love and Google will reward with Moz AI in Domain Overview and Keyword Suggestions.

NEW Moz AI features

Save time, make data-driven decisions, and create content that your audience will love and Google will reward with Moz AI in Domain Overview and Keyword Suggestions.

Actionable SEO insights

Get helpful tips on what to do next, from recommendations for content based on target keywords, or top-priority site issues to fix.

 

Actionable SEO insights

Get helpful tips on what to do next, from recommendations for content based on target keywords, or top-priority site issues to fix.

 

Full access to MozBar

Research on-page elements of websites and search engine result pages with MozBar Premium, the upgraded SEO Chrome extension for Moz Pro customers. It's like Moz Pro on-the-go.

Full access to MozBar

Research on-page elements of websites and search engine result pages with MozBar Premium, the upgraded SEO Chrome extension for Moz Pro customers. It's like Moz Pro on-the-go.

Help Hub access

Get ideas about common workflows, troubleshooting tips, and guides on how to get the most out of Moz Pro.

Help Hub access

Get ideas about common workflows, troubleshooting tips, and guides on how to get the most out of Moz Pro.

24-hour online support

If you're stuck, have a question or just need a little direction, same-day support from a real person is just a click away.

24-hour online support

If you're stuck, have a question or just need a little direction, same-day support from a real person is just a click away.

Frequently Asked Questions

• Do you offer any discounts?

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We offer a 20% discount on your Moz Pro base plan when you pay yearly. We do not have a student discount, but you're welcome to take a free trial or sign up for a free Moz Community account which will give you limited access to MozBar, Keyword Explorer, and Link Explorer for backlink research. If you are a registered 501(c)(3) non-profit, please click this link for more information. 

 

• What is a Campaign?

-

A campaign is a process to track a site or URL plus three competitor websites. Moz collects data on these websites across up to four search engines per tracked keyword, to provide you with SEO analytics and insights. Learn more about Campaigns in the Moz Help Hub.

• What is your cancelation policy?

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You may cancel your Moz Pro subscription or change plans at any time — no questions asked. See how to cancel or manage your plan in the Moz Help Hub.

• How do I purchase Moz Pro and Moz Local?

-

Moz Local is a separate product from Moz Pro, but is a fantastic addition if you have physical locations. Sign up for Moz Pro now, then sign up for Moz Local here.

• How do I add additional user seats to my plan?

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After you sign up, you can add more user seats in the Account & Billing section of your account, then assign seats from the Manage Users section. Additional user seats are just $49/mo. per seat on any plan level.

• Can I add more Tracked Keyword Rankings, Campaigns (or anything else) to my plan later on?

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After you sign up for a Moz Pro base plan, the following limits can be increased in the following amounts: $10/mo. per additional Campaign, $15/mo. per additional 50,000 Pages Crawled, $20/mo. per additional 200 Keywords, $10/mo. per additional 10,000 Keyword Queries, $25/mo. per additional 5 Keyword Lists, and $25/mo. per additional 5 Link Tracking Lists. Manage your account and see the full list of Moz Pro add-ons from your Subscription Summary.

Start doing better SEO with Moz Pro today

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