Amplitude Pricing LoginSign Up # Build better products with a system that actually learns. Connect customer context, experimentation, and AI to move faster and know what works. All plans include: Amplitude AI Analytics Session Replay Experimentation Guides and Surveys Activation #### Free For individuals getting started Free 2M Events/month forever. Start for free No Credit Card required. Get started with: - AI Agents and MCP - Product Analytics - Agent Analytics - Cohort syncs (one time) - 2000 AI feedback records - 10K monthly session replays - Limited Experiments, Guides & Surveys #### Plus Find product-market fit with room to grow Starts at $0 First 2M Events/month free. Get started Credit Card required.Estimate bill Everything in Free, and: - AI Agents and MCP - Scale up to 70M Events - Custom events and formulas - 20 Behavioral cohorts - Alerts - Heatmaps - 2-year data retention #### Growth For teams scaling how they learn and improve Custom Event based pricing Talk to sales Everything in Plus, and: - AI Agents and MCP - Advanced Behavioral Exploration - Currency conversion - Monitoring and Alerts - 20K monthly session replays - SSO & Project Permissions #### Enterprise For companies transforming how products get built Custom Event based pricing Talk to sales Everything in Growth, and: - AI Agents and MCP - Unlimited projects per portfolio - Data Access Controls - Unlimited Monitoring and Alerts - 50K monthly session replays - Advanced User Mgmt (incl RBAC) Trusted by teams changing how products get built #### Early-stage startup looking to grow? Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan. Apply now “You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’” “There’s so much potential to unlock. Amplitude helps enable the Gong team to surface trends and connect specific features to outcomes.” ## Compare all plan features Feature Free Plus Growth Enterprise Analytics Starter templates Included Included Included Included Collaboration and integrations Included Included Included Included Dashboard subscriptions Included Included Included Included Product & Web analytics Included Included Included Included AI-powered analysis Included Included Included Included Campaign reporting 2 channel views 2 channel views Included Included Forecasting and alerts Not included Limited Included Included Custom events and formulas Not included Included Included Included Behavioral cohorts Not included 20 per organization Included Included Conversion drivers Not included Not included Included Included Saved metrics Not included Not included Included Included Cart analysis Not included Not included Included Included Computations Not included Not included Limited Included Cross-product analysis Not included Not included Limited Included Predictions Not included Not included Limited Included Analysis content management Not included Not included Not included Included User Profile API Not included Not included Not included Included Group behavior analysis Not included Available Available Available Session Replay Monthly sessions 10,000 10,000 20,000 Add-on for more 50,000 Add-on for more Session Replay for web and mobile Included Included Included Included Data masking Included Included Included Included Search and collaboration Included Included Included Included Heatmaps Not included Included Included Included Replay retention 1 month 1 month 1 month Add-on for more 1 month Add-on for more Targeted Replay Capture Not included Not included Add-on Add-on AI-based summaries Not included Not included Add-on Add-on Agent Analytics Monthly Agent Sessions 5,000 5,000 10,000 Add-on for more 20,000 Add-on for more Trace Analysis Included Included Included Included Semantic Filtering Included Included Included Included Topic Clustering Included Included Included Included Custom Datasets Included Included Included Included OOTB Signals Included Included Included Included Custom LLM Evaluators Included Included Included Included Calibration Runs Included Included Included Included BYOK for LLMs Included Included Included Included Custom Code-Based Evaluators Included Included Included Included Manual Session Labeling Included Included Included Included Agent Session Chats Retained 14 days 14 days 30 days Add on for 90 days 30 days Add on for 90 days Role Based Access Controls Not included Not included add-on Included Feature Experimentation Feature flags Unlimited Unlimited Unlimited Unlimited Active experiments 1 1 2 Add-on for more 2 Add-on for more A/B/n testing Not included Not included Included Included Feature adoption dashboards Included Included Included Included Target by cohort, behavior, or user property Included Included Included Included Experiment results Not included Not included Included Included Flag-level access controls Not included Not included Not included Included Mutual exclusions groups Not included Not included Add-on Add-on Holdout groups Not included Not included Add-on Add-on Multi-armed Bandits Not included Not included Add-on Add-on Flag dependencies Not included Not included Add-on Add-on Web Experimentation Active experiments 1 1 2 Add-on for more 2 Add-on for more A/B/n testing Included Included Included Included Visual experiment editor Included Included Included Included Version history Included Included Included Included Page & Browser-level targeting Included Included Included Included Custom code editor Not included Not included Included Included Experiment results Not included Not included Included Included Experiment & Project-level permissions Not included Not included Included Included Approved workflows Not included Not included Add-on Add-on Stratified sampling Not included Not included Add-on Add-on Multi-armed Bandits Not included Not included Add-on Add-on AI Feedback Monthly feedback records 2,000 2,000 2,000 Add-on for more 2,000 Add-on for more Integration types Included Included Included Included One-time daily analysis Included Included Included Included Ongoing analysis Public & Uploads Public & Uploads Public & Uploads (Private as add-on) Public & Uploads (Private as add-on) Create cohort from insights Not included Included Included Included Zoning Insights Zone creation 50 50 Unlimited Unlimited Overlays 5 5 Unlimited Unlimited Page group mapping and analysis Included Included Included Included Engagement metrics Included Included Included Included Comparisons Not included Not included Included Included Revenue metrics Not included Not included Included Included AI recommendations Not included Not included Included Included Chrome extension Not included Not included Included Included Exports Not included Not included Included Included Guides and Surveys Guides & Surveys 1 1 / Add-on for more 2 / Add-on for more 2 / Add-on for more Time and event-based triggers Not included Included Included Included Cohort targeting Included Included Included Included Smart triggers Not included Not included Included Included Templates Standard Standard Standard / Add-on for Custom Standard / Add-on for Custom Branding Amplitude Amplitude / Add-on for Whitelabeled Whitelabeled Whitelabeled Localization Not included Not included Included Included Prioritization Not included Not included Add-on Add-on Resource Center Not included Static Included Included Activation Built-in user identity resolution Included Included Included Included Unlimited sources and destinations Included Included Included Included Developer SDKs and APIs Included Included Included Included Real-time event streaming Limited Limited Limited / Add-on for more Limited / Add-on for more Webhooks Not included Included Included Included One-time Audience syncs Included Included Included Included Scheduled syncs Not included Not included Limited / Add-on for more Limited / Add-on for more Behavioral Cohorts API Not included Not included Add-on Add-on Data Management Autocapture Included Included Included Included AI Data Assistant Included Included Included Included Retroactive data transformation Included Included Included Included Observability for data monitoring Not included Included Included Included Data Mutability Not included Not included Included Included Derived property Not included Not included Included Included Protected schemas and workflows Not included Not included Included Included Data Access Controls Not included Not included Not included Included Automated tasks Not included Not included Not included Included Access to taxonomy API Included Included Included Included Platform and Support Team members Unlimited Unlimited Unlimited Unlimited MTUs / EV Up to 2M EV Up to 700K MTU / 70M EV Custom Custom Saved charts 10 per org Unlimited Unlimited Unlimited Spaces for collaboration 1 3 Unlimited Unlimited Data access 1 year 2 years Unlimited Unlimited SSO and project-level permissions Not included Not included Included Included Advanced permissions and SCIM Not included Not included Not included Included EU data center option Included Included Included Included Access community and education Included Included Included Included Customer support Not included Online support Included Included Customer success Not included Not included Not included Included Assigned account manager Not included Not included Not included Included Response SLA Not included Not included 2 business days 1 business day Professional services Not included Not included Available Available Annual Plus Plan Comparison Base Plus Plan, by event volume tier (up to 20M) #### The lowest-cost way to scale product analytics Amplitude Plus lets your team keep sending the data that matters as you grow, without overage penalties, surprise renewal spikes, or pressure to cut back on instrumentation. Get startedEstimate bill #### Everything included. More when you need it. Unlock advanced features and unlimited usage for the products driving your growth. Contact sales ###### Feature Experiment Available for Growth and Enterprise - Unlimited active experiments - Multi-armed Bandits (MAB) - Stratified Sampling - Sticky Bucketing - Approval Workflows - Holdout & Mutual Exclusion Groups ###### Web Experiment Available for Growth and Enterprise - Unlimited active experiments - Multi-armed Bandits (MAB) - Stratified Sampling - Approval Workflows ###### Guides and Surveys Available for Growth and Enterprise - Unlimited live guides & surveys - A/B testing for nudges - Custom CSS - Advanced theming - Air Traffic Control ###### Activation Available for Growth and Enterprise - Unlimited scheduled syncs - 50 AMPL to 3rd party real-time syncs - Behavioral Cohorts API - Custom real-time streaming ###### Session Replay Available for Growth and Enterprise - Custom Monthly Sessions - AI-based summaries - Targeted Replay Capture - Extended Retention (3-12 months) ###### Accounts (Group) Available for Growth and Enterprise - Account-level analytics - Group-level experimentation - Account-level bucketing - B2B-focused reporting Expanded packages are priced as a percentage of your platform plan. ### Frequently asked questions ###### Does Amplitude have a free plan? Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs. ###### How much does Amplitude cost? Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs ###### What is a monthly tracked user (MTU)? An MTU is a unique user who triggers one or more events in your product within a calendar month. One MTU can generate many events, which is why Amplitude's Free plan measures usage by event volume, with 2 million events included per month. ###### What is an event? An event in Amplitude is any action a user takes in your product: a button click, a page view, a signup, a purchase. Every time a user does something you want to track, that's one event. The Free plan includes up to 2 million events per month, which is more than enough for most teams getting started. ###### Does Amplitude's free plan require a credit card? You don't need a credit card to get started in Amplitude. The Free plan requires no credit card at all. You only need to add one when you upgrade to Plus and start growing beyond the free limits. ###### What's the difference between Free and Plus? Free helps you get started, and Plus helps you scale. Free comes with a fixed limit of 2 million events per month, perfect for learning and finding product-market fit. Plus unlocks higher event volume, better pricing as you grow, and the full platform for deeper insights, experimentation, and activation. You only pay when your product starts delivering value. ###### Can I use Amplitude data inside other AI tools? Yes, Amplitude connects to Claude, Cursor, Lovable, Figma Make, and any tool that supports MCP (Model Context Protocol). You can ask questions about your product data, build features informed by real usage, or generate reports without leaving the tools you already use. This works on every plan, including the Free plan. ###### Does Amplitude offer discounts for startups? Yes. The Startup Scholarship provides one free year of the Growth plan for companies with fewer than 20 employees and less than $10M in funding. The Tech for Black Founders Scholarship offers free, unlimited access to the Growth plan for qualifying organizations. Includes advanced analytics, experimentation, governance, and dedicated onboarding. No credit card to apply. ###### What's included in Amplitude beyond analytics? Every Amplitude plan, including the Free plan, gives you access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, AI Feedback, AI Visibility, AI Agents, and AI Assistant. On Free, these come with limited volumes and capabilities. As you move up to Plus, Growth, and Enterprise, limits increase and you unlock advanced features like behavioral cohorts, heatmaps, computations, and portfolio analysis. For teams that need unlimited volumes or advanced capabilities on specific products, Growth and Enterprise customers can purchase dedicated add-ons priced as a percentage of the platform plan. ###### Is Amplitude worth it for small teams or early-stage startups? Absolutely. The Free plan gives you 2 million events per month and access to the entire platform, including analytics, session replay, feature flags, web experimentation, guides and surveys, activation, AI Feedback, AI Agents, and AI Visibility, all at no cost with limited volumes. If you qualify for the Startup Scholarship, you can get a full year of the Growth plan for free. Many startups run Amplitude at zero cost for their first one to two years, and only upgrade when they're ready. ###### What's the difference between the Growth and Enterprise plans? The Growth plan is built for teams that need advanced analytics, causal insights, SSO and project permissions, and real-time data streaming. The Enterprise plan adds dedicated support, a customer success manager, advanced security, advanced user management, RBAC (role based access control), and compliance features, and custom data retention. Both plans are custom-priced based on your volume and requirements. ###### Does Amplitude offer a free trial? Amplitude offers something better than a trial: a free plan with no time limit. The Free plan gives you 2 million events per month, with access to core analytics, session replay, feature flags, and more. There's no credit card required to get started. Use it for as long as you need. 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All rights reserved. Amplitude is a registered trademark of Amplitude, Inc. #### Estimate your monthly bill on the Plus plan Use the slider to estimate your monthly bill. Get started Plus Plan Pricing CalculatorSelect your Event Volume below 2 MEvents $ 0 per Event $ 0 Monthly Bill 2M 3M 5M 7.5M 10M 12.5M 15M 17.5M 20M 25M 30M 35M 40M 45M 50M 60M 70M Pay Annually PMs love Amplitude. Now their agents do too. Go headless Amplitude Data Monster No chats available Are you sure you want to end your chat session? Chats can't be re-opened once ended. CancelEnd Chat Send  Message failed to send. Please try again. Privacy Policy 👋 Hey there, I'm Amplitude's Data Monster! Want to discuss the best plan for you? 1