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Apollo.io Pricing Plans | Sales Intelligence Platform Pricing

The all-in-one platform to grow your business

Build pipeline smarter, close deals faster, and unify your tech stack with an AI-powered platform.

Annual billing

Save 24%

Monthly billing

Free

Explore the Apollo platform to find leads, manage pipeline & close deals.

$0

900 credits

per seat per year, granted monthly

Learn more

Get started

AI Assistant (5 chat limit)

Introductory

AI Research

Contact & Account Data

2 Sequences

Prospecting, Gmail & Salesforce Extensions

Basic Filters

Website Visitors (Identify 20 companies monthly)

Real-time Form Enrichment (5 limit)

CRM Enrichment (100 per month)

API Access

1 Intent Topic

2 Lead Score Limit

Lead Management

1 Meeting Event

Call Recording (150 mins)

Pre-meeting AI Insights

Compare all plans

Basic

Take prospecting, outreach & deal management to the next level.

$49

Per seat per month,

billed annually

30,000 credits

per seat per year, granted upfront

Learn more

Buy now

Start 14-day trial

AI Assistant

Introductory

AI Research

Contact & Account Data

Unlimited Sequences

Prospecting, Gmail & Salesforce Extensions

Advanced Filters

Website Visitors (Identify 100 companies monthly)

Real-time Form Enrichment (10 limit)

Automated CRM Enrichment

API Enrichment

6 Intent Topics & Intent Filters

2 Lead Score Limit

Lead & Deal Management

3 Meeting Events

Call Recording (150 mins)

Pre-meeting AI Insights

Deliverability Suite & Email Warmup

Domain & Mailbox Purchasing

CRM Integrations

Waterfall Enrichment

CSV, CRM & API Data Enrichment

5 Automated Workflows

US Dialer (credits apply)

Compare all plans

$79

Per seat per month,

billed annually

48,000 credits

per seat per year, granted upfront

Learn more

Buy now

Start 14-day trial

AI Assistant

Introductory

AI Research & AI Lead Scoring

Contact & Account Data

Unlimited Sequences & A/Z Testing

Prospecting, Gmail & Salesforce Extensions

Advanced Filters

Website Visitors (Identify 100 companies monthly)

Real-time Form Enrichment (10 limit)

Automated CRM Enrichment

API Enrichment

6 Intent Topics & Intent Filters

Unlimited Lead Scoring

Lead & Deal Management

6 Meeting Events

Call Recordings & AI Insights (4,000 mins)

Deliverability Suite & Email Warmup

Domain & Mailbox Purchasing

CRM Integrations

Waterfall Enrichment

CSV, CRM & API Data Enrichment

Automated Workflows

US Dialer (credits apply)

Compare all plans

Organization

Transform go-to-market with advanced tools, custom solutions & expert help.

$119

Per seat per month, (min 3 seats)

billed annually

72,000 credits

per seat per year, granted upfront

Learn more

Buy now

Talk to Sales

AI Assistant

Introductory

AI Research & AI Lead Scoring

Contact & Account Data

Unlimited Sequences & A/Z Testing

Prospecting, Gmail & Salesforce Extensions

Advanced Filters

Website Visitors (Identify 100 companies monthly)

Real-time Form Enrichment (10 limit)

Automated CRM Enrichment

API Enrichment

12 Intent Topics & Intent Filters

Unlimited Lead Scoring

Lead & Deal Management

Unlimited Meeting Events

Call Recordings & AI Insights (8,000 mins)

Deliverability Suite & Email Warmup

Domain & Mailbox Purchasing

CRM Integrations

Waterfall Enrichment

Unlimited Inbound Routers

CSV, CRM & API Data Enrichment

Automated Workflows

US Dialer (credits apply)

Compare all plans

Prices exclude any applicable taxes.

Add more power to your workflow

ADD-ON

Inbound

Essentials · $119Max · $639

per team, per month, billed annually

Identify website visitors: Contacts (US only)

1,000 / month

Identify website visitors: Companies (US & Global)

5,000 / month

Lead Routing

1 router

Form Builder

3 forms

Form Enrichment

100 enriched contacts / month

ADD-ON

Advanced Dialer

$119

Per team, per month

billed annually

International dialer

Connect with global buyers using built-in international calling.

Parallel Dialer

Dial multiple numbers at once.

Power Dialer

Single-line dialing with auto-advance, voicemail drop, and instant call logging.

Local Presence

Use local area codes to help increase pickup rates.

Select your paid plan first, then add any add-on in-app. Introductory pricing — features and pricing may change.

Find the plan that's

right for your team

Enter your team size, usage, and goals in Apollo. We'll recommend a plan and estimate how many credits you'll need.

Calculate my credit needs

Join over 600,000 companies using Apollo

Compare plans

Free

900 credits

per seat per year, granted monthly

Get started

Basic

$49

Per seat per month,

billed annually

30,000 credits

per seat per year, granted upfront

Buy now

Professional

The most loved sales platform on the planet

4.7/5 based on 9,690 reviews | GDPR Compliant

What are Apollo credits?

Credits give you access to emails, phone numbers, and enriched data, helping you connect with prospects and enhance your CRM.

Calculate my credit needs

Email

1 credit

Access verified emails to connect with the right prospects.

Phone number

8 credits

Access verified phone numbers and directly connect with your prospects.

Enrich data

1-8 credits

Enhance your contact and company profiles with enriched data for better targeting.

AI research

1 credit per run

Get insights with AI: identify prospects' pain points, engage contacts, and refine filters.

US Dialer

1 credit per 30 seconds

Connect with prospects faster through real-time, high-quality calling.

International Dialer

Varies by region

Reach global leads with seamless international calling.

The fastest growing businesses

use Apollo

Over 600,000 companies use Apollo to help stay ahead of the competition.

Get started for free

I now have one data stream for every email and call. I can model it in Snowflake, feed it to our BI and our MCPs, and help leadership make better decisions, instead of stitching together five tools that each log data differently.”

Andreas Drakos

Senior Director of Revenue Operations

Read customer story

ARR growth

The data accuracy alone improved our email deliverability from 72% to 94%. We grew outbound pipeline by $1.2M in a single quarter and increased meetings booked by 47%.”

Fox Jackson

SVP of Sales

47%

More meetings booked

It wasn’t just about choosing a tool. It was about simplifying our stack, empowering sales, and making sure we were investing in a platform that could scale with us. Apollo has become the backbone of how we support and grow our sales team.”

Phoebe Farber

Director of RevOps

Read customer story

69%

Cost savings

Apollo has made us more agile. We can test messaging faster, A/B test, adjust sequences quickly. We can scale that outreach without adding operational overhead.”

Mariah Campbell

Sales Development Manager

Read customer story

Hours saved per SDR per week

Frequently asked questions

What are the plans and which one is right for me?

Free — Exploring Apollo or very light usage. Good for founders and early-stage teams.

Basic — Individual sellers doing regular outbound. Includes email sequencing and core integrations.

Professional — Full-time reps needing higher credit limits, AI features, call recording, and advanced CRM integrations.

Custom — Teams needing custom volumes, SSO, advanced security, and dedicated support.

If you're unsure, the free trial gives access to most features before committing. For enterprise or complex needs, talk to Apollo's sales team about a custom plan.

Is Apollo a good fit for small businesses?

Yes — Apollo is built to work for companies of all sizes. Even at entry-level pricing, you get unlimited email addresses for your contacts, a full sequencing platform to test and automate outreach, and pipeline tools to manage deals and track engagement.

Once you close your first deal using Apollo, you have a repeatable system you can build and scale from.

Does Apollo work for large enterprises?

Yes. Apollo works with Fortune 500 companies and large enterprises including Intel, AT&T, Adobe, SAP, Shopify and more.

For complex requirements around integrations, security, and governance, we recommend talking to our sales team about a Custom plan.

Can I mix plan levels across my team?

No. All seats on an Apollo account are on the same plan — you can't have some users on Professional and others on Basic. The plan level applies to the entire account.

If team members have meaningfully different needs, the recommended approach is to select the plan that fits your highest-needs users. For larger organizations with varied use cases, a Custom plan may offer more flexibility — reach out to Apollo's sales team to explore options.

What's included in the free trial?

Your trial includes 75 credits and access to most features in the plan you selected.

Some trial-specific limits still apply, and available email-provider connections may depend on the plan and trial setup.

What happens when my trial ends?

You can upgrade to a paid plan to keep full access, or move to our free Starter plan — which stays free with no time limit.

How does the credit system work?

Apollo uses credits as the currency to perform activities throughout the platform. Depending on your plan, credits give you access to emails, phone numbers, email warmup, domains & mailboxes, AI-researched data, and more.

Credits are pooled across your entire team and granted upfront at the start of each billing cycle, so your full allotment is available from day one.

Learn more about what features consume credits in our knowledge base article or what these actions charge in credits in your Apollo account.

Credits reset at the start of each new billing cycle and do not roll over if unused. You can monitor your balance at any time by following these steps.

What does “Unlimited” mean for features?

Features labeled Unlimited don’t have a set usage limit included with your plan. Usage may still be subject to our Fair Use Policy to help maintain a reliable experience for all users.

Do unused credits roll over?

No. Unused credits expire at the end of each billing cycle and do not carry over. This applies to both plan-included credits and purchased add-on credits.

How do I monitor and limit credit usage?

Go to Settings → Credit usage to track credit consumption in real time. You can filter by date range, credit type, and individual user to see exactly where credits are going.

To limit per-user spend, admins can set per-user credit caps from the team management settings — useful for distributing the shared pool more evenly across a large team and avoiding overconsumption.

How can I buy more credits if I run out?

Go to Settings → Manage Subscription → Customize Credits and use the slider to add extra credits for your current billing cycle.

Key things to know:

Add-on credits are charged immediately when added.

They are recurring — they renew automatically each billing cycle until removed.

To stop future charges, drag the slider back to zero before your next renewal date.

Add-on credits remain available until the end of the current billing period even if you downgrade before then.

Monthly vs. annual billing — what's the difference?

Monthly billing — Pay month-to-month, cancel anytime. Higher effective per-month cost.

Annual billing — Pay for a full year upfront at a discounted rate. Lower monthly cost, but you're committing to 12 months.

Switching monthly → annual: Allowed at any time. Any payment already made is prorated toward the annual plan.

Switching annual → monthly: Requires canceling your annual plan and waiting for it to expire at end of the current plan cycle. Mid-cycle downgrades on annual plans are not permitted.

How do I update my payment method?

Go to Settings → Billing and select the option to update your payment method. You can add or replace a card on file at any time.

If a renewal payment fails, Apollo will retry the charge. If it continues to fail, your account may be downgraded until a valid payment method is on file. Contact support@apollo.io if you run into any issues.

Can I cancel, upgrade, or downgrade anytime?

Yes. Here's how each change works:

Upgrades (plan or seat count) take effect immediately.

Downgrades (plan type or seat count) also take effect immediately — your access updates right away, but refunds aren't issued for unused time in your current cycle or the difference between your higher price plan and your current one. Your new lower price applies starting with the next plan term.

Add-on downgrades take effect at the end of your current billing cycle. Any add-on credits already purchased mid-cycle stay available until the billing period ends.

Cancellations take effect at the end of your current plan term. You can request cancellation from Plan Overview or by emailing support@apollo.io.

Do I need to pay to send email campaigns?

No — email campaigns are included on every Apollo account. On free plans, you can connect Gmail accounts only. Paid plans let you connect Microsoft Office or any other email provider.

Does Apollo integrate with my existing tools?

Yes. Apollo integrates with Salesforce, HubSpot, Outreach, SalesLoft, Marketo, Sendgrid, LinkedIn, and all major email providers. For more advanced or custom integrations, API access is available on Custom plans.

What is a record selection limit?

A record selection limit caps how many records you can select from Apollo's database in a single action.

Without a limit, you can select and export up to 10,000 leads in one click. With a limit in place, you'd need to select and save records in smaller batches — though you can still bulk-export everything you've saved at once when you're ready.

Higher-tier plans come with higher or no record selection limits.

Can I use Apollo data to build products or services for my customers?

The plans on this page are for internal business use only. Using Apollo data to power external products, share with customers, or resell is not permitted under standard terms — these use cases require a separate agreement with custom pricing.

To learn more, submit a request here.

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