PostHog's pricing page, as read on 2026-10-08.

PostHog pricing – Start free, scale when you need

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97% of companies use PostHogfor free.

One day we’d like your money, but not today. Only add a card if you need more than the free tier limits, advanced features, or want more projects. Your free allowance renews every month. Yes, for everything. Yes, forever.

Get started - freeNo credit card required

What you get for free, every month

Resets monthly. Same allowance whether or not you have a card on file.

+

Analytics

1M events

Session replay

5K recordings

Feature flags

1M requests

Experiments

Billed with feature flags

Error tracking

100K exceptions

Surveys

1500 responses

Data warehouse

1M rows + FREE historical

Data pipelines

10K events + 1M rows

AI Observability

100K events

Evaluations

Billed with AI observability

PostHog AI

500 credits (worth $5)

InboxBeta

3 PRs

Workflows

10K messages per channel

Logs

10 GB ingested

Replay Vision

2500 credits (worth $25)

PostHog DesktopBeta

2000 credits (worth $20)

Used across any of these products:

• PostHog Web
• PostHog Slack
• PostHog Desktop
• PostHog MCP

Then why would I pay?

There's one signup and one product. Just add a card whenever you need higher limits.

1Start here

Free

No credit card, not a trial. This is 97% of companies.

• Full monthly free tier on every product
• Unlimited team members
• 1 project, 1-year data retention
• Community support

Usage stops at the free tier limits, so you can't be charged by surprise.

Get started - free

Hit a limit? Add a card

2If and when you need it

Pay-as-you-go

Samefree tierevery month. You only pay for what you use.

• Unlimited usage
• 6 projects– up from 1
• 7-year data retention– up from 1 year
• Email support– or Slack over $2k/mo

Each product gets its own billing limit - going viral won't require another funding round.

Set billing limits

600k+ companies

from side projects to public companies

Customer stories

Platform features, volume discounts, and onboarding help

Platform packages

SSO, audit logs, custom roles, and project permissions for teams that need to manage access as they grow.

See what's included

Doing serious volume?

Annual plans and volume discounts are available. Talk to a technical account exec – no SDRs, no discovery calls.

Talk to a human

Book an onboarding call

Get 30 minutes with a PostHog expert for $80 – they’ll get your setup right the first time.

Book a call

Pricing calculator

Your estimate(7products)

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Analytics

$0

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Session Replay

$0

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AI Observability

$0

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Replay Vision

$0

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Feature Flags

$0

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Error Tracking

$0

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PostHog AI

$0

Add a product9 more

Platform packages$0

See all products and per-unit rates

Analytics

Remove

The first1Meventsare free, every month.

UsageEvents / mo

Identified events

$0.000198 each after the first 1M

1M10M50M

Anonymous events

$0.00005 each after the first 1M

1M10M50M

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Group analytics add-on

$0.000071 per identified event

Use setting

Show breakdown

Estimated total

for all products & add-ons

Free

Get started

Share estimate

Create an estimate with AI

How our pricing works

• Only pay for products you use
• Generous free tier for each product (resets monthly)
• You can set billing limits per product so you never get a surprise bill
• We also offerdiscountsfor startups and non-profits

Estimating usage

• Not sure what your volume looks like?Generate an AI estimateor add the tracking code to your site and check back in a few days – no credit card required.
• If something stupid happens and you get an unexpected bill (like ifyour side project unexpectedly goes viralor you're unhappy), we'll pretty much always refund it!
• We've also writtenthis handy guideto help!

James HawkinsCo-founder

Our pricing is designed to make you happy

Here's what you should know about our pricing:

• We don’t have loss-leader products that will go up in pricing later or get retired.
• We aim to match the cheapest competitor at every scale.Tell us if we're not!(Note: This doesn't include your buddy's two-person startup.)
• We have significant revenue and aredefault alive. We don’t rely on investors to grow, and we’re stable. This goes a long way to avoiding the average dumb VC-backed company stuff — like running out of money or selling to a lame bigger company.
• We have an open source product too. It is MIT licensed if you want to use it in a big organization that isn’t ready to move to PostHog Web yet.

If this makes you happy, just start here:

Get started - freeNo credit card required

Pricing FAQ

How do I know how much PostHog will cost?

The easiest way is to sign up, set your billing limit to $0 (if you expect to go over), and install PostHog. You'll get an accurate projection after just a few days. You can also read our doc onestimating usage and costs.

Do I pay anything for stored data (events, exceptions, replays, logs, etc.)?

No, for all of our products you only pay for what you capture, ingest, or sync in a given month (i.e. you only pay when each event is first received). There are no additional storage costs or fees.

How long does PostHog retain data (events, recordings, logs)?

Events and metadata are guaranteed to be retained for 7 years on any paid plan and 1 year on a free plan. After 1 year, data may be moved into cold storage so queries may run more slowly.

Recordings on the free plan are retained for 1 month. On the pay-as-you-go plan, recordings are retained for 90 days. The Boost and Scale add-ons can increase this to up to one year. The Enterprise add-on can increase retention to 5 years.

Logs are retained for 14 days by default. You can set custom retention per service or per source at $0.05/GB per month retained.

What happens after the data retention period elapses?

Any data stored for more than the retention period may be permanently deleted from our systems.

Is there a free trial on paid plans?

We have a generous free tier on every paid plan so you can try out all the features available on PostHog before paying (though you will need to enter your credit card to unlock those features). If you have additional needs, such as enterprise features, pleaseget in touch with our sales team.

What currency are your prices in?

All prices are in US Dollars (USD), excluding taxes.

Do you offer a discount for non-profits?

Yes in most cases! Create your account,contact the sales team for help with some basic details on your organization. We will then apply a discount.

Are there any minimums or annual commitments?

Nope. We can, however, offer annual commitments (for example, to maintain pricing) if you need them as part of an enterprise agreement.

How does PostHog's pricing work?

PostHog has per-product usage-based pricing. This means you only pay for what you use, such as events captured, sessions recorded, and flags requested.

PostHog is free to use and each product has a generous free monthly allowance (1M events for analytics, 5K session replays, 1M feature flag requests, and more). There is no minimum spend or annual contracts needed and you can set billing limits so you're never surprised.

Which plan is right for me?

For nearly everyone, the pay-as-you-go plan is the right choice. It unlocks all of the features of PostHog and remains free if you stay within the limits each month (which you can set billing limits to do).

What happens if I hit or go over the free limit?

On the pay-as-you-go plan, we charge based on usage for everything above the free allowance. On the free plan, any additional events are permanently dropped and feature flags will return a default quota limited response.

Do free tier limits reset every month?

Yes. Every month, your usage is reset and you get another 1M events, 5K session replays, and more to use. Unused free tier limits do not rollover.

Can I set a billing limit?

Yes, you can set a billing limit for each of PostHog's products separately in your organization'sbilling settings. Check out our doc onbilling limits and alerts for more information.

What happens if I hit my billing limit?

If you've set a billing limit and your usage hits it, any additional events are permanently dropped and feature flags will return a default quota limited response. PostHog will never charge you more than what you've set as your billing limit.

How is usage calculated?

Usage is calculated on a per-product level. Events for product and web analytics, recordings for session replay, requests for feature flags and experiments, exceptions for error tracking, responses for surveys, synced rows for data warehouse, messages for workflows, and GB ingested for logs.

How can I manage my spend?

You monitor your usage and set billing limits on the billing page in-app. This shows how much you've spent, projected spend, and a billable usage dashboard. Many products, likeproduct analytics andfeature flags, also have docs on cutting costs.

Can I cancel my plan at any time?

Yes, you can cancel your plan by setting a billing limit at any time and we'll only charge for what you use. If you have an accidental spike, talk to us and we'll help you sort it out.

Is PostHog cheaper than competitors?

Usually, yes, and often by a significant margin. Because PostHog provides multiple products teams need, we're able to charge less than competitors. We aim to be the cheapest option for each product compared to major competitors.

Beyond the all-in-one advantage, most competitors offer time-limited free trials (typically 14-30 days) with restricted features; PostHog's free tier doesn't expire, includes full access to most features, and resets every month, no credit card or sales call required.

You can read how we stack up against competitors likeAmplitude,Mixpanel,Heap,FullStory,Hotjar, GA4, and a lot more in our comparison blogs.

What do I get with PostHog that I wouldn't get paying for multiple separate tools?

A lot less headache, mostly.

All your data lives in one place so you don't need to jump between tools or piece them together to do analysis. With PostHog, you can go directly from a funnel to a replay to an error trace instead of context switching to piece together what actually happened. You just need to install a single SDK, manage a single bill, and sign a single contract (if you're into that sort of thing).

If you need a BAA for HIPAA compliance, it's one conversation instead of five. Your procurement team will genuinely thank you.

When does billing start?

Usage starts being tracked as soon as you sign up for PostHog, but you aren't billed until 1 month later. For example, if I signed up on April 6th, my first month would be billed May 6th.

How often am I billed?

You are billed once a month, on the same day each month.

What payment methods does PostHog accept?

PostHog accepts credit or debit cards processed through Stripe. If you want to pay via invoice, you cancontact the sales team for help.

Do you support invoicing or purchase orders?

Yes, but you need to make an upfront credit purchase which can be done bycontacting our sales team.

Does PostHog have any setup fees or hidden costs?

No. Our pricing is fully transparent.

Can I use PostHog completely free forever?

Yes, as long as you stay under the free tier limits. Many of our users have used PostHog for free for years.

Do I need to pay for everything or only certain products?

You can choose what products you use and you don't need to pay for anything you don't want. You can set billing limits for the products you don't want to use to be extra safe too. PostHog's products still work if you only use them individually.

Does PostHog offer annual commitment discounts?

Yes. PostHog does offer bigger discounts for annual commitments above a certain spend. Seeour doc on pre-paid plans for more.

Have another pricing-related question?Ask PostHog AIortalk to a human.

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We did once send some customers a floppy disk but it was a Rickroll.

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