Buffer's pricing page, as read on 2026-10-08.

Pricing | Buffer

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Pricing

Flexible pricing for everyone

Plans

Channels

Select how many channels you want to connect

Decrease channelsIncrease channels

Billing frequency

Select your preferred billing schedule

MonthlyYearly

Free

Freeforever

Connect up to 3 channels

Let's go

What's included

-

10 scheduled posts per channel - refill anytime

10 scheduled posts per channel - refill anytime description

-

100 ideas

100 ideas description

-

1 user account

1 user account description

-

AI Assistant

AI Assistant description

-

Insights

Insights description

-

API access

API access description

• 1 API key
• 3,000 requests/month

-

Community inbox

Community inbox description

-

World-class customer support

World-class customer support description

EssentialsRecommended

$5 /month

1channel $60billed yearly (save 2 months)

Start 14-day free trial

What's included

-

Unlimited scheduled posts per channel

Unlimited scheduled posts per channel description

-

Unlimited ideas

Unlimited ideas description

-

1 user account

1 user account description

-

AI Assistant

AI Assistant description

-

Advanced analytics

Advanced analytics description

-

API access

API access description

• 3 API keys
• 7,500 requests/month

-

Community inbox

Community inbox description

-

Hashtag manager

Hashtag manager description

-

First comment scheduling

First comment scheduling description

-

World-class customer support

World-class customer support description

Team

$10 /month

1channel $120billed yearly (save 2 months)

Start 14-day free trial

What's included

-

Unlimited scheduled posts per channel

Unlimited scheduled posts per channel description

-

Unlimited ideas

Unlimited ideas description

-

Unlimited team members

Unlimited team members description

-

AI Assistant

AI Assistant description

-

Advanced analytics

Advanced analytics description

-

API access

API access description

• 5 API keys
• 15,000 requests/month

-

Community inbox

Community inbox description

-

Hashtag manager

Hashtag manager description

-

First comment scheduling

First comment scheduling description

-

Access levels

Access levels description

-

Content approval workflows

Content approval workflows description

-

World-class customer support

World-class customer support description

See machine-readable pricing (for AI agents)

Compare plans

Connect your favorite accounts

• Buffer × LinkedIn
• Buffer × Threads
• Buffer × Pinterest
• Buffer × Bluesky
• Buffer × YouTube
• Buffer × X
• Buffer × Google Business Profile
• Buffer × Instagram
• Buffer × Substack
• Buffer × Mastodon
• Buffer × TikTok
• Buffer × Facebook

What people are saying

Buffer's per-channel pricing allows me to be flexible and save money if a client leaves. They're never locked in indefinitely, and I don't want to continue paying for their channel when they're no longer in contract.

Alexandrea BowmanSapphire Social

Feature comparison

Content creation

Ideas

Ideas description description

Free100 ideas

EssentialsUnlimited

TeamUnlimited

Tags

Tags description description

Free3 tags

Essentials250 tags

Team250 tags

Drafts

Drafts description description

FreeUnlimited

EssentialsUnlimited

TeamUnlimited

Templates

Templates description description

FreeIncluded

EssentialsIncluded

TeamIncluded

AI Assistant

AI Assistant description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Board view

Board view description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Browser extension

Browser extension description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Publishing

Scheduled posts per channel

Scheduled posts per channel description description

Free10

EssentialsUnlimitedUnlimited description description

TeamUnlimitedUnlimited description description

Threaded posts

Threaded posts description description

Free1

EssentialsUnlimitedUnlimited description description

TeamUnlimitedUnlimited description description

Queue

Queue description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Visual content calendar

Visual content calendar description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Reminder notifications

Reminder notifications description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Start Page

Start Page description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Duplicate posts

Duplicate posts description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Link shortening

Link shortening description description

FreeIncluded

EssentialsIncluded

TeamIncluded

First comment scheduling

First comment scheduling description description

FreeNot included

EssentialsIncluded

TeamIncluded

Channel groups

Channel groups description description

FreeNot included

EssentialsIncluded

TeamIncluded

Hashtag manager

Hashtag manager description description

FreeNot included

EssentialsIncluded

TeamIncluded

Custom video covers

Custom video covers description description

FreeNot included

EssentialsIncluded

TeamIncluded

Community

Reply to comments

Reply to comments description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Comment score

Comment score description description

FreeIncluded

EssentialsIncluded

TeamIncluded

AI replies

AI replies description description

Free5 suggestions per week

EssentialsUnlimited

TeamUnlimited

Saved replies

Saved replies description description

Free1 saved reply

EssentialsUnlimited

TeamUnlimited

Comment insights

Comment insights description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Turn comments into posts

Turn comments into posts description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Analytics

Insights

Insights description description

Free30-day history

EssentialsUnlimited

TeamUnlimited

Performance overview

Performance overview description description

FreeNot included

EssentialsIncluded

TeamIncluded

Custom analytics

Custom analytics description description

FreeNot included

EssentialsIncluded

TeamIncluded

Takeaways

Takeaways description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Reports

Reports description description

FreeNot included

EssentialsIncluded

TeamIncluded

Custom UTM parameters

Custom UTM parameters description description

FreeNot included

EssentialsIncluded

TeamIncluded

Branded reports

Branded reports description description

FreeNot included

EssentialsNot included

TeamIncluded

Collaboration

Included users

Included users description description

Free1

Essentials1

TeamUnlimited

Two-factor authentication

Two-factor authentication description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Notes

Notes description description

FreeNot included

EssentialsIncluded

TeamIncluded

Approval workflows

Approval workflows description description

FreeNot included

EssentialsNot included

TeamIncluded

Custom access and permissions

Custom access and permissions description description

FreeNot included

EssentialsNot included

TeamIncluded

Integrations

Bitly

Bitly description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Canva

Canva description description

FreeIncluded

EssentialsIncluded

TeamIncluded

ChatGPT

ChatGPT description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Claude

Claude description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Cursor

Cursor description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Dropbox

Dropbox description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Google Drive and Photos

Google Drive and Photos description description

FreeIncluded

EssentialsIncluded

TeamIncluded

IFTTT

IFTTT description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Make

Make description description

FreeIncluded

EssentialsIncluded

TeamIncluded

n8n

n8n description description

FreeIncluded

EssentialsIncluded

TeamIncluded

One Drive

One Drive description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Perplexity Web

Perplexity Web description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Raycast

Raycast description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Unsplash

Unsplash description description

FreeIncluded

EssentialsIncluded

TeamIncluded

WordPress

WordPress description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Zapier

Zapier description description

FreeIncluded

EssentialsIncluded

TeamIncluded

API

API Keys

API Keys description description

Free1

Essentials3

Team5

App Clients

App Clients description description

Free1

Essentials3

Team5

15-min limit

15-min limit description description

Free100

Essentials100

Team100

24-hr limit

24-hr limit description description

Free250

Essentials250

Team500

30-day limit

30-day limit description description

Free3,000

Essentials7,500

Team15,000

Support

Self-service knowledge base

Self-service knowledge base description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Email support

Email support description description

FreeIncluded

EssentialsIncluded

TeamIncluded

Feature comparison

FeatureFeaturecomparison | FreeLet's go | EssentialsRecommendedStart 14-day free trial | TeamStart 14-day free trial |

Content creation |

IdeasCapture and store content ideas whenever they come to you. | 100 ideas | Unlimited | Unlimited |

TagsSave and organize your content by campaign or topic. | 3 tags | 250 tags | 250 tags |

DraftsCapture and store content ideas whenever they come to you. | Unlimited | Unlimited | Unlimited |

TemplatesSocial post ideas to spark inspiration | Included | Included | Included |

AI AssistantRefine and repurpose your content using AI. Unlimited credits. | Included | Included | Included |

Board viewOrganize your ideas into kanban-style columns. | Included | Included | Included |

Browser extensionOpen Buffer on any web page and add content directly to your queue. | Included | Included | Included |

Publishing |

Scheduled posts per channelThe number of scheduled posts per channel at one time. Learn more. | 10 | UnlimitedUnlimited description description | UnlimitedUnlimited description description |

Threaded postsPublish threads to X, Bluesky, Threads, and Mastodon. | 1 | UnlimitedUnlimited description description | UnlimitedUnlimited description description |

QueueCreate a queue of posts that you can re-arrange or shuffle. | Included | Included | Included |

Visual content calendarVisualize your content schedule across weeks or months. | Included | Included | Included |

Reminder notificationsGet a mobile notification when it's time to post so that you can finish the post natively. Available for Instagram, TikTok, and YouTube. | Included | Included | Included |

Start PageA landing page with links to your content. A Start Page counts as a channel towards your plan. | Included | Included | Included |

Duplicate postsClone your posts and reuse them. | Included | Included | Included |

Link shorteningAutomatically shorten the links you share. | Included | Included | Included |

First comment schedulingSchedule a first comment with your Instagram, Facebook, or LinkedIn posts. | Not included | Included | Included |

Channel groupsGroup your channels for easy bulk selection when scheduling. | Not included | Included | Included |

Hashtag managerSave and reuse hashtags. | Not included | Included | Included |

Custom video coversChoose a frame from your video. Available for Facebook, Instagram, and TikTok. | Not included | Included | Included |

Community |

Reply to commentsReply to comments on your Instagram, Facebook, LinkedIn, Threads, Bluesky, X, TikTok, Google Business Profile, YouTube, and Mastodon posts. | Included | Included | Included |

Comment scoreTrack your consistency, speed, and habits. | Included | Included | Included |

AI repliesAI that learns your voice and sounds like you. | 5 suggestions per week | Unlimited | Unlimited |

Saved repliesReply faster while keeping your tone authentic. | 1 saved reply | Unlimited | Unlimited |

Comment insightsPull out themes or ideas from your replies for fresh content inspiration. | Included | Included | Included |

Turn comments into postsInstantly turn a comment exchange into a new post. | Included | Included | Included |

Analytics |

InsightsFollower growth, engagement, impressions, and post performance — built right into Buffer alongside the content it's measuring. | 30-day history | Unlimited | Unlimited |

Performance overviewA summary of posts, likes, comments, impressions, shares, saves, follows, reach, and engagement rate for any date range — with period-over-period comparisons. | Not included | Included | Included |

Custom analyticsFilter your Insights by tag or channel to see how specific content categories or campaigns performed. | Not included | Included | Included |

TakeawaysAI-powered observations about your content performance — what's working, what's not, and what to try next, in plain language. | Included | Included | Included |

ReportsExport your data as CSV, PDF, or markdown to use anywhere — in a client report, a doc, or straight into an AI tool. | Not included | Included | Included |

Custom UTM parametersSet UTM parameter values within Buffer to organize your traffic data. | Not included | Included | Included |

Branded reportsAdd your logo and generate a cover page. | Not included | Not included | Included |

Collaboration |

Included usersThe number of users who can access and contribute content to your Buffer account. | 1 | 1 | Unlimited |

Two-factor authenticationTwo-factor authentication codes can be generated via Email or Authenticator Apps (available on iOS and Android). | Included | Included | Included |

NotesAdd internal comments to your content. | Not included | Included | Included |

Approval workflowsManage who can draft and approve posts across your team. | Not included | Not included | Included |

Custom access and permissionsManage which channels each team member is invited to use. | Not included | Not included | Included |

Integrations |

BitlyAdd custom shortlinks to your posts. | Included | Included | Included |

CanvaImport content directly from Canva. | Included | Included | Included |

ChatGPTManage your content from ChatGPT and Codex. | Included | Included | Included |

ClaudeManage your Buffer queue and draft posts from Claude. | Included | Included | Included |

CursorAutomate Buffer workflows from the Cursor code editor. | Included | Included | Included |

DropboxImport files directly from Dropbox. | Included | Included | Included |

Google Drive and PhotosImport files directly from Google Drive and Photos. | Included | Included | Included |

IFTTTAutomate your workflows and connect Buffer to hundreds of other apps. | Included | Included | Included |

MakeBuild powerful visual automations between Buffer and hundreds of apps. | Included | Included | Included |

n8nBuild self-hosted, open-source automations with Buffer. | Included | Included | Included |

One DriveImport files directly from One Drive. | Included | Included | Included |

Perplexity WebResearch and publish social media content from Perplexity. | Included | Included | Included |

RaycastCreate and schedule Buffer posts from your Mac menu bar. | Included | Included | Included |

UnsplashSearch and attach images from Unsplash. | Included | Included | Included |

WordPressAdd Wordpress content to your queue using a WP plugin. | Included | Included | Included |

ZapierAutomate your workflows and connect Buffer to hundreds of other apps. | Included | Included | Included |

API |

API KeysAPI keys for authenticating requests to Buffer's API. | 1 | 3 | 5 |

App ClientsOAuth app clients for building third-party integrations with Buffer. | 1 | 3 | 5 |

15-min limitMaximum API requests allowed in a 15-minute window. | 100 | 100 | 100 |

24-hr limitMaximum API requests allowed in a 24-hour window. | 250 | 250 | 500 |

30-day limitMaximum API requests allowed in a 30-day window. | 3,000 | 7,500 | 15,000 |

Support |

Self-service knowledge baseAccess to our comprehensive Help Centre, where you'll find how-to guides, most popular questions, and video tutorials. | Included | Included | Included |

Email supportFast and helpful support via email — a whole team of people cheering for you. | Included | Included | Included |

FAQs

Does Buffer work for agencies or businesses managing multiple brands?

Yes. Buffer is built to manage as many accounts as you do, whether those are your own brands or your clients'. Each social account connects as a channel, you manage them all from one dashboard, and you pay per channel rather than per brand or per client — so a portfolio of 30 accounts costs the same whether it's one brand or 15. You can also invite teammates to draft, schedule, and review posts together. To see how agencies and multi-brand teams use Buffer, visit our agency page.

What counts as a channel?

A channel is one social account you connect to Buffer — a single Instagram profile, Facebook page, LinkedIn page, TikTok account, and so on. You're billed per channel, so you only pay for the accounts you actually manage. If you run five brands with an Instagram and a Facebook page each, that's 10 channels.

What features are supported for each specific channel?

The table below lists the core features that are available for each channel and profile type.

Supported channels

Channel | Automatic Publishing | Notification Publishing

(Reminders to post) | Basic Analytics | Advanced Analytics | Community Engagement |

Bluesky profiles | Included | Not included | Included | Not included | Included |

Facebook pages | Included | Not included | Included | Included | Included |

Facebook groups | Not included | Included | Included | Not included | Not included |

Google Business Profiles | Included | Not included | Not included | Not included | Included |

Instagram business accounts | Included | Included | Included | Included | Included |

Instagram creator accounts | Included | Included | Included | Included | Included |

Instagram personal profiles | Not included | Included | Not included | Not included | Not included |

LinkedIn pages | Included | Not included | Included | Included | Included |

LinkedIn profiles | Included | Not included | Included | Not included | Included |

Mastodon profiles | Included | Not included | Included | Not included | Included |

Pinterest business accounts | Included | Not included | Included | Not included | Not included |

Pinterest personal accounts | Included | Not included | Not included | Not included | Not included |

Start Page | Included | Not included | Included | Not included | Not included |

Threads profiles | Included | Not included | Included | Not included | Included |

TikTok business profiles | Included | Included | Included | Not included | Included |

YouTube (Shorts) | Included | Included | Included | Not included | Included |

X / Twitter free profiles | Included | Not included | Not included | Included | Included |

X / Twitter premium profiles | Included | Not included | Included | Included | Included |

What are the billing options for Buffer's paid plans?

You can choose to pay for your plan on a monthly or annual basis. By selecting annual billing, you'll receive a 20% discount. You can switch between monthly and annual billing at any time. If you switch billing frequencies, any necessary prorations or refunds will be automatically applied.

What payment methods does Buffer accept?

We accept credit and debit card payments from Visa, Mastercard, American Express, JCB, Discover, and Diners Club. Unfortunately, we cannot accept PayPal, checks, or bank transfers at this time. Learn more about our accepted payment methods.

Does Buffer have a free trial?

Yes, we offer a 14-day free trial for our paid plans. During the trial, you can upgrade to a paid plan or switch to our Free plan at any time. You can also start using Buffer for free right away by signing up for our Free plan without needing a trial period.

What happens at the end of the 14-day trial?

If you decide to continue with a subscription after your trial, simply enter your payment details under the "Billing Method" section in your account settings. If you don't wish to upgrade and haven't entered your payment details, your account will automatically be downgraded to the Free plan.

Any scheduled posts will still be published after the trial ends, provided the connected social channels are not locked. Channels will be locked if you exceed the three-channel limit for the Free plan.

Can I keep my three free channels if I upgrade from Buffer's Free plan to a paid plan?

If you decide to upgrade to a paid plan, you will pay for each channel — including any channels you had while on the Free plan. This is because paid plans offer unlimited usage and advanced features for all channels you've connected to Buffer.

What is the scheduled post limit for each plan?

The Free plan allows 10 scheduled posts per channel. Once a post is published, the slot becomes available again, up to the 10-post maximum per channel.

For paid plans, you have unlimited scheduled posts per channel. Unlimited scheduling is subject to our fair use policy, which caps usage to 5000 posts per channel. We describe this as "unlimited" because no one has ever exceeded this cap.

Does Buffer offer a discount to nonprofit organizations and charities?

Yes, Buffer proudly offers a 50% discount on paid plans for nonprofit and charity organizations. Learn more about our nonprofit discount.

Does Buffer charge Value-Added Tax (VAT) to customers?

Buffer applies the local standard Value-Added Tax (VAT) rate for B2C customer located in the United Kingdom. B2B customers may be eligible for VAT exclusion through reverse charge. You can enter your VAT number to have VAT excluded from your invoice. Learn more about taxes and VAT.

When were the prices of Buffer's plans last updated?

Our pricing was last updated in November 2025. Learn more about what goes into Buffer's pricing.

How does Buffer's new pricing help me save as I grow?

Buffer uses volume discounts for channels. That means your price per channel gets lower once you manage more channels, so adding more social profiles scales more affordably.

In practice, channels 1–10 are priced at the standard rate, and any channels above 10 cost less per channel. Your total may increase as you add channels, but your average cost per channel goes down as you grow.

This was designed for creators, teams, and agencies who manage lots of social accounts and want predictable, scalable pricing, without the cost jumping linearly forever.

Buffer

Features

• Buffer API
• Collaborate
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Tools

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Channels

• Bluesky
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• SubstackNew
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Free Tools

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• Username Generator
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• YouTube Hashtag Generator
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Social Media Insights

• Facebook Benchmarks
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Compare Buffer

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