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Plans & Pricing - Ahrefs

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Marketing reports, apps, and automations, handled. Meet Letaido.

Get Started

Marketing reports, apps, and automations, handled. Meet Letaido.

Get Started

The only AI marketing platform built on Ahrefs’ proprietary web index.

Get Started

The only AI marketing platform built on Ahrefs’ proprietary web index.

Get Started

The AI marketing platform we needed didn’t exist. So we built it.

Tim Soulo, CMO at Ahrefs

Get Started

The AI marketing platform we needed didn’t exist. So we built it.

Tim Soulo, CMO at Ahrefs

Get Started

Track brand mentions and competitor updates in real time.

Get Firehose free

Explore Firehose →

Track brand mentions and competitor updates in real time.

Get Firehose free

Explore Firehose →

The conference for search & marketing pros

Ahrefs

Plans & pricing

From first projects to enterprise scale, Ahrefs’ plans help your business stay discoverable in search, AI, and beyond—powered by the world’s second-most active crawler and 10+ years of web-scale data.

Pay annually, save up to 17%

Lite

Essential data for small businesses and personal projects.

Standard

Perfect for freelance SEOs and marketing consultants.

Advanced

More tools and data for lean in-house marketing teams.

Why upgrade?

129 /mo

249 /mo

449 /mo

Get started

5 projects

6 months of historical data

750 tracked keywords

5 tracked AI prompts

100,000 crawl credits

API and MCP access

1,000 credits per user

1 user included

Add 2 more users at $40/mo each

20 projects

2 years of historical data

2,000 tracked keywords

10 tracked AI prompts

500,000 crawl credits

API and MCP access

Unlimited credits per user

1 user included

Add 5 more users at $60/mo each

50 projects

5 years of historical data

5,000 tracked keywords

20 tracked AI prompts

1,500,000 crawl credits

API and MCP access

Unlimited credits per user

1 user included

Add 10 more users at $80/mo each

What's included

Dashboard

Site Explorer

Keywords Explorer

Brand Radar

Tracked AI prompts

Site Audit

Always-on audit

Rank Tracker

Competitive Analysis

SERP history

Page Inspect

Web Analytics

Report Builder

Social Media Manager Beta

GBP Monitor Beta

All Lite features, plus:

Portfolios

Content Explorer

Batch Analysis

SERP comparison

Brand Radar

Web visibility

Enterprise

Scale with advanced customization, automation, and controls – backed by the data and infrastructure trusted by Fortune 500 teams. Talk to us for tailored solutions that ensure visibility where it matters most.

1,499 /mo

Annual commitment required

Talk to sales

Why upgrade?

All Advanced features, plus:

Uncapped API access

SSO & enterprise-grade security

Access management & audit log

Unlimited historical data

Personalized higher limits & data exports

Forecasting & trends

Starter

See what people search and spy on competitors.

Learn more ↗

/mo

Get started

Ahrefs Free

Get Ahrefs data on your site and fix what matters.

Learn more ↗

Free

Get started

Brand Radar AI

Research any brand across 468M+ organic prompts from Ahrefs database and track your own AI prompts.

Get started from $199/mo

Learn more ↗

Custom prompt packages

Need to track your own prompts only? Subscribe to a package. Tracking one prompt on one platform in one location uses 1 check. Overage is billed at the end of the billing month.

Basic

E.g. 80 prompts daily on 1 platform

$50/mo

+2,500 checks/mo

Overage $0.020/check billed monthly

Get started

Growth

E.g. 100 prompts daily on 2 platforms

$100/mo

+7,000 checks/mo

Overage $0.015/check billed monthly

Get started

Scale

High volume, lowest per-check rate

$250/mo

+25,000 checks/mo

Overage $0.010/check billed monthly

Get started

Optional add-ons

Designed to take your plan further with deeper data, advanced AI, and added control.

Content Kit

Align your content with search intent, uncover and apply competitor insights to your advantage, and get clear guidance to refine your writing.

AI Content Helper

AI Content Grader

AI Content Inventory

Soon

From $99/mo

Report Builder

Bring all your data together to make smarter marketing decisions, drive growth, measure impact, and prove the value of your work.

50 reports

500 total widgets

Scheduling

$99/mo

Learn more ↗

Project Boost Pro

Supercharge your projects with advanced capabilities.

Auto-submit to IndexNow

Ask AI in Site Audit

Always-on site audit, 10 pages per minute

Instant recrawl

AI detection in Site Audit, 1,000 URLs per crawl

$20/mo per project

Demo

Learn more ↗

Project Boost Max

Take your projects even further with extra advanced features.

Patches

Auto-submit to IndexNow

Batch AI in Site Audit

AI detection in Site Audit, unlimited URLs

Always-on site audit, 30 pages per minute

$200/mo per project

Demo

Learn more ↗

Compare plans & features

Key features & limits

Lite

$129/mo

Standard

$249/mo

Advanced

$449/mo

Enterprise

$1,499/mo

Users and usage

Included users

111From 3

Additional users

Up to 2Up to 5Up to 10 Unlimited

Cost for additional users

$40/mo per user$60/mo per user$80/mo per user$100/mo per user

Credits per user /mo

1,000

Unlimited

Projects

Verified ownership

UnlimitedUnlimitedUnlimitedUnlimited

Unverified ownership

52050100

Competitors per project

202020100

Portfolios

Target URLs

1002501,000

Historical data

Performance trends

Point-in-time comparison

6 months2 years5 yearsUnlimited

In-depth analysis

6 months2 years5 yearsUnlimited

Data

Max rows per report

2,50030,00075,000150,000

Export rows /mo

500,0001.5M4MFrom 10M

Rank Tracker

Tracked keywords

7502,0005,000From 10,000

Update frequency

WeeklyWeeklyWeeklyWeekly

Site Audit

Crawl credits /mo

100,000500,0001.5MFrom 5M

Max pages per project

25,00050,000250,0005M

Brand Radar: Tracked AI prompts

Checks /mo

150300600From 2,500

Platforms

Update frequency

Daily

Prompts

51020From 83

Keywords Explorer

Keyword lists

50100200500

Batch Analysis

Target URLs per report

2005001,000

API & Integrations

Direct API access

Max rows per request

100250500Unlimited

MCP Server

Max rows per request

100250500Unlimited

Ahrefs Connect

API integration units /mo

100,000400,0001M2M

Report Builder

Reports

551525

Total widgets

3030150250

Scheduling

Social Media ManagerUnlimited while in beta

Connect social channels

Publish / Schedule posts

Questions? We have answers

Do you offer discounts or free trials?

We never run discounts. But if you're a website owner, you can sign up for Ahrefs Free to get free limited access to Site Explorer & Site Audit.

What payment methods do you offer?

We accept Visa, Mastercard, American Express and UnionPay. For Enterprise plans, we also support wire transfers on request.

Are there any automatic charges?

Yes. If not prepaid for, additional users are automatically charged on a pay-as-you-go basis. Also, if you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits.

Are there any contracts or setup fees?

There are no contracts or setup fees. You can switch your plan or cancel your Ahrefs subscription at any time.

How can I switch my plan?

Upgrade or downgrade your account anytime from your Account Settings. Upgrades take effect immediately, while downgrades and cancellations become effective at the end of your current billing period.

Can I purchase only one tool?

Yes, Brand Radar is available as a standalone tool. When you purchase it, you’ll also receive an Ahrefs Free account.

How can I cancel my plan?

Cancel your plan anytime from your Account Settings. When you cancel, you’ll still be able to use your plan until the end of your subscription period. After your paid subscription ends, you’ll be switched to a free Ahrefs Free plan with free limited access to Site Explorer & Site Audit.

How can I switch to annual billing?

Please contact our support team at support@ahrefs.com.

How do you charge for additional data and credits?

Once you enable additional pay-as-you-go credits and data, you’ll be automatically charged when consumption exceeds your plan’s limits. If you’re on an annual plan, you can choose to prepay at a discounted rate.

Is unused additional data carried over to the next month?

Yes. PAYG purchases such as report credits, export rows, crawl credits, and API units, last for three billing months, including the current one. For example, if the usage reset date is set to the 20th October and you’ve purchased PAYG credits on the 15th October, they will expire on the 20th December. Please note though that pre-paid limits are always used first.

What is your refund policy?

Ahrefs does not issue refunds in general. For monthly subscriptions, you can request for a refund if you haven't used the service, but we may decline your request if we see any material activity in your account.

Have other questions?

If you have more questions, contact us so we can help.

Core tools

Brand Radar

Dashboard

Site Explorer

Keywords Explorer

Site Audit

Rank Tracker

GSC Insights

Content Explorer

Web Analytics

Bot Analytics

GBP Monitor

Social Media Manager

AI Content Helper

Report Builder

Use cases →

Competitive Intelligence

PPC

SEO

AEO

Content Marketing

Brand Marketing

Investing

Extra tools & features

Domain Comparison

Batch Analysis

Link Intersect

Content Gap

Email Alerts

SEO Checker

Traffic Checker

Data Studio Connectors

Top Websites

Patches

Portfolios

IndexNow

AI Tech SEO

All tools

Other products

Letaido ↗

Firehose ↗

Yep ↗

Free SEO tools →

Ahrefs Free

AI Mode Tracker

AI Overviews Tracker

AI Visibility Checker

AI Writing Tools

Backlink Checker

Broken Link Checker

Website Authority Checker

Keyword Generator

SERP Checker

SEO Toolbar

Keyword Rank Checker

Keyword Difficulty Checker

Website Checker

SEO Audit Tool

Sitemap Generator

Website Change Monitor

Word Count

Alternatives →

Ahrefs vs Semrush

Product

Pricing

Our data

AhrefsBot

API

Ask Ahrefs

MCP

Enterprise

What’s new?

Company

About

Testimonials

Events

Team

Careers

Tech

Media kit

FAQ

Resources

Blog

Tech blog

Podcast

Webinars

SEO Guide

Help center

Academy

Marketing Agencies

Digest

Legal info

Cookie Settings

English

Raw text · The live page today ↗

The page, as it looked

Plans &amp; pricing

Lite

Standard

Advanced

Enterprise

Starter

Ahrefs Free

Brand Radar AI

Custom prompt packages

Optional add-ons

Content Kit

Report Builder

Project Boost Pro

Project Boost Max

Compare plans &amp; features

Questions? We have answers

Have other questions?

Plans & pricing

Compare plans & features