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Pricing + Plans | Customer.io
Essentials
starts at
$100
per month / billed monthly for
5kprofiles
For teams getting started with data-driven messaging
Get startedGet started
Features you'll love:
-
5k profiles (people + objects)
-
AI Agent with core execution skills
-
1million emails per month
-
2 object types
-
Visual workflow builder
-
Email and community support
-
Basic data integrations
Premium
starts at
$1,000
per month / billed yearly
For teams scaling across channels with custom workflows
Book a demoBook a demo
Everything in Essentials, plus:
-
Custom profile volume & pricing
-
Custom email volume & pricing
-
10 object types
-
Elevated Agent limits + custom skills
-
Daily Routines (scheduled tasks)
-
Premium chat & email support
-
90-day onboarding support
-
HIPAA Compliance*
-
Premium data integrations
Enterprise
Let's talk
For organizations that need dedicated infrastructure and support
Talk to salesTalk to sales
Everything in Premium, plus:
-
Our best pricing on profile & email volume
-
Custom Agent limits + execution skills
-
Priority technical support
-
Migration support*
-
Dedicated Customer Success Manager*
-
Dedicated hardware
-
Audit logging & data governance
-
Dedicated Technical Implementation Specialist*
-
Shared Slack channel*
Trusted by 9,000+ brands around the world to send data powered communication each day
Raised under $10M? Early-stage companies get a full year free through our Startup Program.
See if you qualify
|
starts at$100/mo
Get startedGet started
|
starts at$1,000/mo
Book a demoBook a demo
|
Let's talk
Talk to salesTalk to sales
|
|
Session limits
|
Standard
|
Elevated
|
Custom
|
Persistent Memory
|
Included
|
Included
|
Included
|
Core Execution Skills
|
Included
|
Included
|
Included
|
Custom Execution Skills
|
3
|
10
|
Custom
|
Routines: # of tasks
|
1
|
5
|
Custom
|
Routines: frequency
|
Weekly
|
Daily
|
Custom
|
|
Monthly email sends
|
1M
|
Custom
|
Custom
|
Transactional emails
|
Included
|
Included
|
Included
|
Monthly push and in-app
|
Unlimited
|
Unlimited
|
Unlimited
|
Mobile SDKs
|
Included
|
Included
|
Included
|
Monthly SMS sends
|
Custom
|
Custom
|
Custom
|
WhatsApp (Native)
|
Included
|
Included
|
Included
|
LINE
|
Included
|
Included
|
Included
|
Webhook (send & receive)
|
Unlimited
|
Unlimited
|
Unlimited
|
Anonymous messages
|
Not included
|
Unlimited
|
Unlimited
|
|
LLM actions
|
Included
|
Included
|
Included
|
Visual workflow builder
|
Included
|
Included
|
Included
|
Cross-channel campaign automation
|
Included
|
Included
|
Included
|
Send-time optimization
|
Included
|
Included
|
Included
|
In-app message suggestions
|
Included
|
Included
|
Included
|
API-triggered broadcasts
|
Included
|
Included
|
Included
|
Scalable Personalization
|
Included
|
Included
|
Included
|
Custom SMTP
|
Included
|
Included
|
Included
|
|
Profiles (people + objects)
|
5,000
|
Custom
|
Custom
|
People attributes
|
Unlimited
|
Unlimited
|
Unlimited
|
Custom objects
|
Included
|
Included
|
Included
|
Object types
|
2
|
10
|
Custom
|
Segments
|
Included
|
Included
|
Included
|
AI-powered segment builder
|
Included
|
Included
|
Included
|
Suggested segments
|
Included
|
Included
|
Included
|
Nested data
|
Included
|
Included
|
Included
|
Ad audience sync
|
Included
|
Included
|
Included
|
Custom collections
|
Not included
|
Included
|
Included
|
|
Drag-and-drop visual editor
|
Included
|
Included
|
Included
|
Code editor
|
Included
|
Included
|
Included
|
AI-generated global styles
|
Included
|
Included
|
Included
|
AI translator for messages
|
Included
|
Included
|
Included
|
Email content analysis
|
Included
|
Included
|
Included
|
Reusable components
|
Included
|
Included
|
Included
|
Saved templates & version control
|
Included
|
Included
|
Included
|
Inbox previews
|
25
|
25
|
25
|
|
Monthly API calls
|
Unlimited
|
Unlimited
|
Unlimited
|
Integrations
|
Basic
|
Basic & Premium
|
Basic & Premium
|
MCP server
|
Included
|
Included
|
Included
|
Data index
|
Included
|
Included
|
Included
|
Connected forms
|
Included
|
Included
|
Included
|
Privacy management
|
Included
|
Included
|
Included
|
Reverse ETL
|
Included
|
Included
|
Included
|
Data warehouse destinations
|
Not included
|
Included
|
Included
|
Data replay
|
Not included
|
Included
|
Included
|
|
Dashboards
|
Included
|
Included
|
Included
|
Campaign reporting
|
Included
|
Included
|
Included
|
Workspace performance dashboard
|
Included
|
Included
|
Included
|
Survey analysis
|
Included
|
Included
|
Included
|
Data export
|
Included
|
Included
|
Included
|
A/B & multivariate testing
|
Included
|
Included
|
Included
|
Conversion tracking
|
Included
|
Included
|
Included
|
Universal search
|
Included
|
Included
|
Included
|
|
SSO & 2-factor authentication
|
Included
|
Included
|
Included
|
US / EU data centers
|
Included
|
Included
|
Included
|
SOC Tier II Compliance
|
Included
|
Included
|
Included
|
Standard role-based permissions
|
Included
|
Included
|
Included
|
Custom role-based permissions
|
Not included
|
Included
|
Included
|
Managed deliverability
|
Not included
|
Included
|
Included
|
HIPAA Compliance
|
Not included
|
Custom
|
Custom
|
Audit logging & data governance
|
Not included
|
Not included
|
Available by Consultation
|
Dedicated hardware
|
Not included
|
Not included
|
Included
|
Support packages available for Premium and Enterprise Plans
|
Documentation
|
Included
|
Included
|
Included
|
Community support
|
Included
|
Included
|
Included
|
Email support
|
Included
|
Included
|
Included
|
Chat support
|
Not included
|
Included
|
Included
|
Onboarding support
|
Not included
|
Included
|
Included
|
Dedicated Customer Success Manager
|
Not included
|
Included
|
Included
|
Migration support
|
Not included
|
Included
|
Included
|
Dedicated Technical Implementation Specialist
|
Not included
|
Included
|
Included
|
Shared Slack channel
|
Not included
|
Not included
|
Included
|
2-hour first outreach response time
|
Not included
|
Included
|
Included
|
|
User seats
|
Unlimited
|
Unlimited
|
Unlimited
|
Workspaces
|
2
|
Unlimited
|
Unlimited
|
Additional people & object profiles
|
$0.009
|
Custom
|
Custom
|
Additional 1,000 emails
|
$0.12
|
$0.12
|
$0.12
|
Additional AI credits
|
$10 / 100K
|
$10 / 100K
|
Negotiated
|
Plan term
|
Monthly
|
Annual
|
Annual
|
|
starts at$100/mo
Get startedGet started
|
starts at$1,000/mo
Book a demoBook a demo
|
Let's talk
Talk to salesTalk to sales
|
###
Session limits
Standard
Elevated
Custom
Persistent Memory
Included
Included
Included
Core Execution Skills
Included
Included
Included
Custom Execution Skills
3
10
Custom
Routines: # of tasks
1
5
Custom
Routines: frequency
Weekly
Daily
Custom
###
###
###
###
###
###
###
###
###
*additional cost
###
How many team members can I add to my account?
As many as you want! In fact, we encourage all team members to use Customer.io for consistent messaging across all of your product and marketing sends.
###
Where do you store customer data?
###
Does Customer.io charge extra for data usage or storage?
###
How do you calculate my bill?
###
How quickly can I start using my account?
###
Does Customer.io own the data I put into the system?
###
What are my payment options?
GDPR
CCPA
ISO 27001
AICPA SOC
HIPAA