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Amplitude Pricing

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Build better products with a system that actually learns.

Connect customer context, experimentation, and AI to move faster and know what works.

All plans include:

Amplitude AI

Analytics

Session Replay

Experimentation

Guides and Surveys

Activation

Free

For individuals getting started

Free

2M Events/month forever.

Start for free

No Credit Card required.

Get started with:

AI Agents and MCP

Product Analytics

Agent Analytics

Cohort syncs (one time)

2000 AI feedback records

10K monthly session replays

Limited Experiments, Guides & Surveys

Plus

Find product-market fit with room to grow

Starts at $0

First 2M Events/month free.

Get started

Credit Card required.Estimate bill

Everything in Free, and:

AI Agents and MCP

Scale up to 70M Events

Custom events and formulas

20 Behavioral cohorts

Alerts

Heatmaps

2-year data retention

Growth

For teams scaling how they learn and improve

Custom

Event based pricing

Talk to sales

Everything in Plus, and:

AI Agents and MCP

Advanced Behavioral Exploration

Currency conversion

Monitoring and Alerts

20K monthly session replays

SSO & Project Permissions

Enterprise

For companies transforming how products get built

Custom

Event based pricing

Talk to sales

Everything in Growth, and:

AI Agents and MCP

Unlimited projects per portfolio

Data Access Controls

Unlimited Monitoring and Alerts

50K monthly session replays

Advanced User Mgmt (incl RBAC)

Trusted by teams changing how products get built

Early-stage startup looking to grow?

Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.

Apply now

“You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’”

“There’s so much potential to unlock. Amplitude helps enable the Gong team to surface trends and connect specific features to outcomes.”

Compare all plan features

Feature

Free

Plus

Growth

Enterprise

Analytics

Starter templates

Included

Collaboration and integrations

Included

Dashboard subscriptions

Included

Product & Web analytics

Included

AI-powered analysis

Included

Campaign reporting

2 channel views

Included

Forecasting and alerts

Not included

Limited

Included

Custom events and formulas

Not included

Included

Behavioral cohorts

Not included

20 per organization

Included

Conversion drivers

Not included

Included

Saved metrics

Not included

Included

Cart analysis

Not included

Included

Computations

Not included

Limited

Included

Cross-product analysis

Not included

Limited

Included

Predictions

Not included

Limited

Included

Analysis content management

Not included

Included

User Profile API

Not included

Included

Group behavior analysis

Not included

Available

Session Replay

Monthly sessions

10,000

20,000

Add-on for more

50,000

Add-on for more

Session Replay for web and mobile

Included

Data masking

Included

Search and collaboration

Included

Heatmaps

Not included

Included

Replay retention

1 month

Add-on for more

1 month

Add-on for more

Targeted Replay Capture

Not included

Add-on

AI-based summaries

Not included

Add-on

Agent Analytics

Monthly Agent Sessions

5,000

10,000

Add-on for more

20,000

Add-on for more

Trace Analysis

Included

Semantic Filtering

Included

Topic Clustering

Included

Custom Datasets

Included

OOTB Signals

Included

Custom LLM Evaluators

Included

Calibration Runs

Included

BYOK for LLMs

Included

Custom Code-Based Evaluators

Included

Manual Session Labeling

Included

Agent Session Chats Retained

14 days

30 days

Add on for 90 days

30 days

Add on for 90 days

Role Based Access Controls

Not included

add-on

Included

Feature Experimentation

Feature flags

Unlimited

Active experiments

Add-on for more

A/B/n testing

Not included

Included

Feature adoption dashboards

Included

Target by cohort, behavior, or user property

Included

Experiment results

Not included

Included

Flag-level access controls

Not included

Included

Mutual exclusions groups

Not included

Add-on

Holdout groups

Not included

Add-on

Multi-armed Bandits

Not included

Add-on

Flag dependencies

Not included

Add-on

Web Experimentation

Active experiments

Add-on for more

A/B/n testing

Included

Visual experiment editor

Included

Version history

Included

Page & Browser-level targeting

Included

Custom code editor

Not included

Included

Experiment results

Not included

Included

Experiment & Project-level permissions

Not included

Included

Approved workflows

Not included

Add-on

Stratified sampling

Not included

Add-on

Multi-armed Bandits

Not included

Add-on

AI Feedback

Monthly feedback records

2,000

Add-on for more

2,000

Add-on for more

Integration types

Included

One-time daily analysis

Included

Ongoing analysis

Public & Uploads

(Private as add-on)

Public & Uploads

(Private as add-on)

Create cohort from insights

Not included

Included

Zoning Insights

Zone creation

Unlimited

Overlays

Unlimited

Page group mapping and analysis

Included

Engagement metrics

Included

Comparisons

Not included

Included

Revenue metrics

Not included

Included

AI recommendations

Not included

Included

Chrome extension

Not included

Included

Exports

Not included

Included

Guides and Surveys

Guides & Surveys

1 / Add-on for more

2 / Add-on for more

Time and event-based triggers

Not included

Included

Cohort targeting

Included

Smart triggers

Not included

Included

Templates

Standard

Standard / Add-on for Custom

Branding

Amplitude

Amplitude / Add-on for Whitelabeled

Whitelabeled

Localization

Not included

Included

Prioritization

Not included

Add-on

Resource Center

Not included

Static

Included

Activation

Built-in user identity resolution

Included

Unlimited sources and destinations

Included

Developer SDKs and APIs

Included

Real-time event streaming

Limited

Limited / Add-on for more

Webhooks

Not included

Included

One-time Audience syncs

Included

Scheduled syncs

Not included

Limited / Add-on for more

Behavioral Cohorts API

Not included

Add-on

Data Management

Autocapture

Included

AI Data Assistant

Included

Retroactive data transformation

Included

Observability for data monitoring

Not included

Included

Data Mutability

Not included

Included

Derived property

Not included

Included

Protected schemas and workflows

Not included

Included

Data Access Controls

Not included

Included

Automated tasks

Not included

Included

Access to taxonomy API

Included

Platform and Support

Team members

Unlimited

MTUs / EV

Up to 2M EV

Up to 700K MTU / 70M EV

Custom

Saved charts

10 per org

Unlimited

Spaces for collaboration

Unlimited

Data access

1 year

2 years

Unlimited

SSO and project-level permissions

Not included

Included

Advanced permissions and SCIM

Not included

Included

EU data center option

Included

Access community and education

Included

Customer support

Not included

Online support

Included

Customer success

Not included

Included

Assigned account manager

Not included

Included

Response SLA

Not included

2 business days

1 business day

Professional services

Not included

Available

Annual Plus Plan Comparison

Base Plus Plan, by event volume tier (up to 20M)

The lowest-cost way to scale product analytics

Amplitude Plus lets your team keep sending the data that matters as you grow, without overage penalties, surprise renewal spikes, or pressure to cut back on instrumentation.

Get startedEstimate bill

Everything included. More when you need it.

Unlock advanced features and unlimited usage for the products driving your growth.

Contact sales

Feature Experiment

Available for Growth and Enterprise

Unlimited active experiments

Multi-armed Bandits (MAB)

Stratified Sampling

Sticky Bucketing

Approval Workflows

Holdout & Mutual Exclusion Groups

Web Experiment

Available for Growth and Enterprise

Unlimited active experiments

Multi-armed Bandits (MAB)

Stratified Sampling

Approval Workflows

Guides and Surveys

Available for Growth and Enterprise

Unlimited live guides & surveys

A/B testing for nudges

Custom CSS

Advanced theming

Air Traffic Control

Activation

Available for Growth and Enterprise

Unlimited scheduled syncs

50 AMPL to 3rd party real-time syncs

Behavioral Cohorts API

Custom real-time streaming

Session Replay

Available for Growth and Enterprise

Custom Monthly Sessions

AI-based summaries

Targeted Replay Capture

Extended Retention (3-12 months)

Accounts (Group)

Available for Growth and Enterprise

Account-level analytics

Group-level experimentation

Account-level bucketing

B2B-focused reporting

Expanded packages are priced as a percentage of your platform plan.

Frequently asked questions

Does Amplitude have a free plan?

Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs.

How much does Amplitude cost?

Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs

What is a monthly tracked user (MTU)?

An MTU is a unique user who triggers one or more events in your product within a calendar month. One MTU can generate many events, which is why Amplitude's Free plan measures usage by event volume, with 2 million events included per month.

What is an event?

An event in Amplitude is any action a user takes in your product: a button click, a page view, a signup, a purchase. Every time a user does something you want to track, that's one event. The Free plan includes up to 2 million events per month, which is more than enough for most teams getting started.

Does Amplitude's free plan require a credit card?

You don't need a credit card to get started in Amplitude. The Free plan requires no credit card at all. You only need to add one when you upgrade to Plus and start growing beyond the free limits.

What's the difference between Free and Plus?

Free helps you get started, and Plus helps you scale. Free comes with a fixed limit of 2 million events per month, perfect for learning and finding product-market fit. Plus unlocks higher event volume, better pricing as you grow, and the full platform for deeper insights, experimentation, and activation. You only pay when your product starts delivering value.

Can I use Amplitude data inside other AI tools?

Yes, Amplitude connects to Claude, Cursor, Lovable, Figma Make, and any tool that supports MCP (Model Context Protocol). You can ask questions about your product data, build features informed by real usage, or generate reports without leaving the tools you already use. This works on every plan, including the Free plan.

Does Amplitude offer discounts for startups?

Yes. The Startup Scholarship provides one free year of the Growth plan for companies with fewer than 20 employees and less than $10M in funding. The Tech for Black Founders Scholarship offers free, unlimited access to the Growth plan for qualifying organizations. Includes advanced analytics, experimentation, governance, and dedicated onboarding. No credit card to apply.

What's included in Amplitude beyond analytics?

Every Amplitude plan, including the Free plan, gives you access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, AI Feedback, AI Visibility, AI Agents, and AI Assistant. On Free, these come with limited volumes and capabilities. As you move up to Plus, Growth, and Enterprise, limits increase and you unlock advanced features like behavioral cohorts, heatmaps, computations, and portfolio analysis. For teams that need unlimited volumes or advanced capabilities on specific products, Growth and Enterprise customers can purchase dedicated add-ons priced as a percentage of the platform plan.

Is Amplitude worth it for small teams or early-stage startups?

Absolutely. The Free plan gives you 2 million events per month and access to the entire platform, including analytics, session replay, feature flags, web experimentation, guides and surveys, activation, AI Feedback, AI Agents, and AI Visibility, all at no cost with limited volumes. If you qualify for the Startup Scholarship, you can get a full year of the Growth plan for free. Many startups run Amplitude at zero cost for their first one to two years, and only upgrade when they're ready.

What's the difference between the Growth and Enterprise plans?

The Growth plan is built for teams that need advanced analytics, causal insights, SSO and project permissions, and real-time data streaming. The Enterprise plan adds dedicated support, a customer success manager, advanced security, advanced user management, RBAC (role based access control), and compliance features, and custom data retention. Both plans are custom-priced based on your volume and requirements.

Does Amplitude offer a free trial?

Amplitude offers something better than a trial: a free plan with no time limit. The Free plan gives you 2 million events per month, with access to core analytics, session replay, feature flags, and more. There's no credit card required to get started. Use it for as long as you need.

Platform

AI Agents
Agent Analytics
AI Feedback
Amplitude MCP
Product Analytics
Web Analytics
Feature Experimentation
Feature Management
Web Experimentation
Session Replay
Guides and Surveys
Activation

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Resources

Resource Library
Blog
Agent Prompt Library
Product Updates
AI Early Access Program
Amp Champs
Amplitude Academy
Events
Glossary
Free Chart Maker

Partners & Support

Status
Contact Us
Customer Help Center
Community
Developer Docs
Partner Program
Partner Directory
Become an affiliate

Company

About Us
Careers
Press & News
Investor Relations
Diversity, Equity & Inclusion

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Plan	Price recorded	Billed
Free	$0
Plus	$0
Growth	Contact sales
Enterprise	Contact sales

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