12 alternatives · email & marketing · 2026
Buffer alternatives, by price.
Buffer starts at $5 per user a month. Here is what 12 alternatives charge today. Standing prices, not promotions — each read from the vendor's own page and linked to its source.
Side by side
What the alternatives cost
| Product | Starts at | Against Buffer | Free plan | Changes on record |
|---|---|---|---|---|
| Buffer the one you are comparing against | $5 per seat / mo · Essentials | — | Yes | none |
| MailerLite MailerLite | $10.80 per month · Comfort | not like-for-like | Yes | none |
| Mailchimp Mailchimp (Intuit) | $13 per month · Essentials | not like-for-like | Yes | 13 since 2022 |
| Postmark ActiveCampaign | $15 per month · Basic | not like-for-like | Yes | none |
| GetResponse GetResponse | $15.58 per month, billed yearly · Starter | not like-for-like | — | none |
| Later Later | $18.75 per month, billed yearly · Starter | not like-for-like | — | none |
| Resend Resend | $20 per month · Pro | not like-for-like | Yes | none |
| Kit Kit (formerly ConvertKit) | $33 per month · Creator | not like-for-like | Yes | 7 since 2024 |
| beehiiv beehiiv | $49 per month, billed yearly · Lite | not like-for-like | Yes | 13 since 2024 |
| Customer.io Customer.io | $100 per month · Essentials | not like-for-like | — | none |
| Hootsuite Hootsuite | €99 per seat / mo, billed yearly · Standard | not like-for-like | — | none |
| Buttondown Buttondown | free only | — | Yes | 11 since 2022 |
| Klaviyo Klaviyo | free only | — | Yes | 3 since 2024 |
CHEAPEST PAID PLAN FIRST. “NOT LIKE-FOR-LIKE” MEANS ONE IS PRICED PER USER AND THE OTHER IS NOT, ONE IS NOT BILLED BY THE MONTH OR YEAR, OR THEY ARE IN DIFFERENT CURRENCIES. THE RECORD DOES NOT CONVERT ANY OF THOSE.
Questions
Buffer alternatives, answered
Q1 What is the cheapest alternative to Buffer?
MailerLite, at $10.80 a month for its Comfort plan — the lowest paid entry price of the 12 alternatives on the record. Buffer itself starts at $5 per user a month. MailerLite, Mailchimp, Postmark, Resend, Kit, beehiiv and 2 more also list a free plan.
Q2 Which Buffer alternatives have a free plan?
MailerLite, Mailchimp, Postmark, Resend, Kit, beehiiv, Buttondown and Klaviyo. Only a plan the vendor lists at $0 counts; free trials do not.
Q3 Is Buffer more expensive than its alternatives?
No alternative on the record starts below Buffer's $5 per user a month on a like-for-like basis.
Q4 How current are these prices?
Each pricing page is re-read by MarkupBot at least daily. The table shows the standing price of every plan — where a vendor is running a promotion, the price it reverts to — and every product name links to its dated history and the archived capture behind each figure.