9 priced · 18 tracked · 2026
Email & marketing pricing, compared.
MailerLite has the lowest paid entry price at $10.80 a month; the median entry price is $15.58 a month; 7 of 9 list a free plan. Standing prices, not promotions — each one read from the vendor's own page and linked to the capture it came from.
Side by side
What email & marketing tools cost
| Product | Starts at | Top listed plan | Free plan | Plans | Changes on record |
|---|---|---|---|---|---|
| MailerLite MailerLite | $10.80 per month · Comfort | $22.50 per month plus a custom-quote tier | Yes | 4 | none since 2026-10 |
| Mailchimp Mailchimp (Intuit) | $13 per month · Essentials | $350 per month | Yes | 4 | 13 since 2022 |
| Postmark ActiveCampaign | $15 per month · Basic | $18 per month | Yes | 4 | none since 2026-10 |
| GetResponse GetResponse | $15.58 per month, billed yearly · Starter | $56.58 per month, billed yearly plus a custom-quote tier | — | 4 | none since 2026-10 |
| Kit Kit (formerly ConvertKit) | $33 per month · Creator | $66 per month | Yes | 3 | 7 since 2024 |
| beehiiv beehiiv | $49 per month · Lite | $95 per month plus a custom-quote tier | Yes | 4 | 13 since 2024 |
| Customer.io Customer.io | $100 per month · Essentials | $1000 per month, billed yearly plus a custom-quote tier | — | 3 | none since 2026-10 |
| Buttondown Buttondown | free only | — | Yes | 1 | 11 since 2022 |
| Klaviyo Klaviyo | free only | — | Yes | 1 | 3 since 2024 |
SORTED BY LOWEST PAID PLAN. YEARLY PRICES ARE SHOWN AS THE VENDOR STATES THEM AND ORDERED BY THEIR MONTHLY EQUIVALENT. CURRENCIES ARE NEVER CONVERTED.
Being read
Tracked, first prices pending
Questions
Email & marketing pricing, answered
Q1 What is the cheapest email & marketing tool?
Of the 9 on the record, MailerLite has the lowest paid entry price: $10.80 a month for its Comfort plan. MailerLite, Mailchimp, Postmark, Kit, beehiiv, Buttondown and 1 more also list a free plan. These are standing prices — a promotional rate is recorded as what it reverts to.
Q2 Which email & marketing tools have a free plan?
MailerLite, Mailchimp, Postmark, Kit, beehiiv, Buttondown and Klaviyo. A free plan is counted only when the vendor's pricing page lists one at $0; free trials are not.
Q3 Which email & marketing tools have changed their prices?
Mailchimp (13), beehiiv (13), Buttondown (11), Kit (7) and Klaviyo (3) — the figure is the number of dated changes on file. Open any of them for the full history.