7 alternatives · email & marketing · 2026
Kit alternatives, by price.
Kit starts at $33 a month. 3 of the 7 alternatives below start lower. Standing prices, not promotions — each read from the vendor's own page and linked to its source.
Side by side
What the alternatives cost
| Product | Starts at | Against Kit | Free plan | Changes on record |
|---|---|---|---|---|
| Kit the one you are comparing against | $33 per month · Creator | — | Yes | 7 since 2024 |
| MailerLite MailerLite | $10.80 per month · Comfort | 67% less | Yes | none |
| Mailchimp Mailchimp (Intuit) | $13 per month · Essentials | 61% less | Yes | 13 since 2022 |
| GetResponse GetResponse | $15.58 per month, billed yearly · Starter | 53% less | — | none |
| beehiiv beehiiv | $49 per month · Lite | 48% more | Yes | 13 since 2024 |
| Customer.io Customer.io | $100 per month · Essentials | 203% more | — | none |
| Buttondown Buttondown | free only | — | Yes | 11 since 2022 |
| Klaviyo Klaviyo | free only | — | Yes | 3 since 2024 |
CHEAPEST PAID PLAN FIRST. “NOT LIKE-FOR-LIKE” MEANS ONE IS PRICED PER USER AND THE OTHER IS NOT, ONE IS NOT BILLED BY THE MONTH OR YEAR, OR THEY ARE IN DIFFERENT CURRENCIES. THE RECORD DOES NOT CONVERT ANY OF THOSE.
Questions
Kit alternatives, answered
Q1 What is the cheapest alternative to Kit?
MailerLite, at $10.80 a month for its Comfort plan — the lowest paid entry price of the 7 alternatives on the record. Kit itself starts at $33 a month. MailerLite, Mailchimp, beehiiv, Buttondown and Klaviyo also list a free plan.
Q2 Which Kit alternatives have a free plan?
MailerLite, Mailchimp, beehiiv, Buttondown and Klaviyo. Only a plan the vendor lists at $0 counts; free trials do not.
Q3 Is Kit more expensive than its alternatives?
3 of 7 alternatives start below Kit's $33 a month: MailerLite, Mailchimp and GetResponse. Entry prices are compared only where both are charged the same way — per user against per user, flat against flat.
Q4 How current are these prices?
Each pricing page is re-read by MarkupBot at least daily. The table shows the standing price of every plan — where a vendor is running a promotion, the price it reverts to — and every product name links to its dated history and the archived capture behind each figure.