7 alternatives · email & marketing · 2026
Mailchimp alternatives, by price.
Mailchimp starts at $13 a month. 1 of the 7 alternatives below starts lower. Standing prices, not promotions — each read from the vendor's own page and linked to its source.
Side by side
What the alternatives cost
| Product | Starts at | Against Mailchimp | Free plan | Changes on record |
|---|---|---|---|---|
| Mailchimp the one you are comparing against | $13 per month · Essentials | — | Yes | 13 since 2022 |
| MailerLite MailerLite | $10.80 per month · Comfort | 17% less | Yes | none |
| GetResponse GetResponse | $15.58 per month, billed yearly · Starter | 20% more | — | none |
| Kit Kit (formerly ConvertKit) | $33 per month · Creator | 154% more | Yes | 7 since 2024 |
| beehiiv beehiiv | $49 per month · Lite | 277% more | Yes | 13 since 2024 |
| Customer.io Customer.io | $100 per month · Essentials | 669% more | — | none |
| Buttondown Buttondown | free only | — | Yes | 11 since 2022 |
| Klaviyo Klaviyo | free only | — | Yes | 3 since 2024 |
CHEAPEST PAID PLAN FIRST. “NOT LIKE-FOR-LIKE” MEANS ONE IS PRICED PER USER AND THE OTHER IS NOT, ONE IS NOT BILLED BY THE MONTH OR YEAR, OR THEY ARE IN DIFFERENT CURRENCIES. THE RECORD DOES NOT CONVERT ANY OF THOSE.
Questions
Mailchimp alternatives, answered
Q1 What is the cheapest alternative to Mailchimp?
MailerLite, at $10.80 a month for its Comfort plan — the lowest paid entry price of the 7 alternatives on the record. Mailchimp itself starts at $13 a month. MailerLite, Kit, beehiiv, Buttondown and Klaviyo also list a free plan.
Q2 Which Mailchimp alternatives have a free plan?
MailerLite, Kit, beehiiv, Buttondown and Klaviyo. Only a plan the vendor lists at $0 counts; free trials do not.
Q3 Is Mailchimp more expensive than its alternatives?
1 of 7 alternatives starts below Mailchimp's $13 a month: MailerLite. Entry prices are compared only where both are charged the same way — per user against per user, flat against flat.
Q4 How current are these prices?
Each pricing page is re-read by MarkupBot at least daily. The table shows the standing price of every plan — where a vendor is running a promotion, the price it reverts to — and every product name links to its dated history and the archived capture behind each figure.