8 priced · 14 tracked · 2026
SEO & analytics pricing, compared.
Fathom Analytics has the lowest paid entry price at $15 a month; the median entry price is $99 a month; 4 of 8 list a free plan. Standing prices, not promotions — each one read from the vendor's own page and linked to the capture it came from.
Side by side
What SEO & analytics tools cost
| Product | Starts at | Top listed plan | Free plan | Plans | Changes on record |
|---|---|---|---|---|---|
| Fathom Analytics Fathom | $15 per month · Up to 100,000 monthly pageviews | $45 per month | — | 3 | none since 2026-10 |
| Ahrefs Ahrefs | $29 per month · Starter | $1499 per month | Yes | 6 | none since 2026-08 |
| Moz Pro Moz | $99 per month · Standard | $299 per month | — | 3 | none since 2026-10 |
| SE Ranking SE Ranking | $103.20 per month, billed yearly · Core | $223.20 per month, billed yearly plus a custom-quote tier | — | 3 | none since 2026-10 |
| Semrush Semrush | $117.33 per month · SEO | $455.67 per month | Yes | 5 | 16 since 2026 |
| Surfer Surfer | €49 per month, billed yearly · Discovery | €299 per month, billed yearly plus a custom-quote tier | — | 6 | none since 2026-10 |
| Amplitude Amplitude | free only | custom quote | Yes | 4 | none since 2026-10 |
| PostHog PostHog | free only | custom quote | Yes | 2 | none since 2026-10 |
SORTED BY LOWEST PAID PLAN. YEARLY PRICES ARE SHOWN AS THE VENDOR STATES THEM AND ORDERED BY THEIR MONTHLY EQUIVALENT. CURRENCIES ARE NEVER CONVERTED.
Questions
SEO & analytics pricing, answered
Q1 What is the cheapest SEO & analytics tool?
Of the 8 on the record, Fathom Analytics has the lowest paid entry price: $15 a month for its Up to 100,000 monthly pageviews plan. Ahrefs, Semrush, Amplitude and PostHog also list a free plan. These are standing prices — a promotional rate is recorded as what it reverts to.
Q2 Which SEO & analytics tools have a free plan?
Ahrefs, Semrush, Amplitude and PostHog. A free plan is counted only when the vendor's pricing page lists one at $0; free trials are not.
Q3 Which SEO & analytics tools have changed their prices?
Semrush (16) — the figure is the number of dated changes on file. Open any of them for the full history.