9 alternatives · SEO & analytics · 2026
Ahrefs alternatives, by price.
Ahrefs starts at $29 a month. 2 of the 9 alternatives below start lower. Standing prices, not promotions — each read from the vendor's own page and linked to its source.
Side by side
What the alternatives cost
| Product | Starts at | Against Ahrefs | Free plan | Changes on record |
|---|---|---|---|---|
| Ahrefs the one you are comparing against | $29 per month · Starter | — | Yes | none |
| Plausible Plausible | $9 per month · Starter | 69% less | — | none |
| Fathom Analytics Fathom | $15 per month · Up to 100,000 monthly pageviews | 48% less | — | none |
| Metabase Metabase | $90 per month, billed yearly · Starter | 210% more | Yes | none |
| Moz Pro Moz | $99 per month · Standard | 241% more | — | none |
| SE Ranking SE Ranking | $103.20 per month, billed yearly · Core | 256% more | — | none |
| Semrush Semrush | $117.33 per month, billed yearly · SEO | 305% more | Yes | 16 since 2026 |
| Surfer Surfer | €49 per month, billed yearly · Discovery | not like-for-like | — | none |
| Amplitude Amplitude | free only | — | Yes | none |
| PostHog PostHog | free only | — | Yes | none |
CHEAPEST PAID PLAN FIRST. “NOT LIKE-FOR-LIKE” MEANS ONE IS PRICED PER USER AND THE OTHER IS NOT, ONE IS NOT BILLED BY THE MONTH OR YEAR, OR THEY ARE IN DIFFERENT CURRENCIES. THE RECORD DOES NOT CONVERT ANY OF THOSE.
Questions
Ahrefs alternatives, answered
Q1 What is the cheapest alternative to Ahrefs?
Plausible, at $9 a month for its Starter plan — the lowest paid entry price of the 9 alternatives on the record. Ahrefs itself starts at $29 a month. Metabase, Semrush, Amplitude and PostHog also list a free plan.
Q2 Which Ahrefs alternatives have a free plan?
Metabase, Semrush, Amplitude and PostHog. Only a plan the vendor lists at $0 counts; free trials do not.
Q3 Is Ahrefs more expensive than its alternatives?
2 of 9 alternatives start below Ahrefs's $29 a month: Plausible and Fathom Analytics. Entry prices are compared only where both are charged the same way — per user against per user, flat against flat.
Q4 How current are these prices?
Each pricing page is re-read by MarkupBot at least daily. The table shows the standing price of every plan — where a vendor is running a promotion, the price it reverts to — and every product name links to its dated history and the archived capture behind each figure.