9 alternatives · SEO & analytics · 2026
Semrush alternatives, by price.
Semrush starts at $117.33 a month billed yearly. 6 of the 9 alternatives below start lower. Standing prices, not promotions — each read from the vendor's own page and linked to its source.
Side by side
What the alternatives cost
| Product | Starts at | Against Semrush | Free plan | Changes on record |
|---|---|---|---|---|
| Semrush the one you are comparing against | $117.33 per month, billed yearly · SEO | — | Yes | 16 since 2026 |
| Plausible Plausible | $9 per month · Starter | 92% less | — | none |
| Fathom Analytics Fathom | $15 per month · Up to 100,000 monthly pageviews | 87% less | — | none |
| Ahrefs Ahrefs | $29 per month · Starter | 75% less | Yes | none |
| Metabase Metabase | $90 per month, billed yearly · Starter | 23% less | Yes | none |
| Moz Pro Moz | $99 per month · Standard | 16% less | — | none |
| SE Ranking SE Ranking | $103.20 per month, billed yearly · Core | 12% less | — | none |
| Surfer Surfer | €49 per month, billed yearly · Discovery | not like-for-like | — | none |
| Amplitude Amplitude | free only | — | Yes | none |
| PostHog PostHog | free only | — | Yes | none |
CHEAPEST PAID PLAN FIRST. “NOT LIKE-FOR-LIKE” MEANS ONE IS PRICED PER USER AND THE OTHER IS NOT, ONE IS NOT BILLED BY THE MONTH OR YEAR, OR THEY ARE IN DIFFERENT CURRENCIES. THE RECORD DOES NOT CONVERT ANY OF THOSE.
Questions
Semrush alternatives, answered
Q1 What is the cheapest alternative to Semrush?
Plausible, at $9 a month for its Starter plan — the lowest paid entry price of the 9 alternatives on the record. Semrush itself starts at $117.33 a month billed yearly. Ahrefs, Metabase, Amplitude and PostHog also list a free plan.
Q2 Which Semrush alternatives have a free plan?
Ahrefs, Metabase, Amplitude and PostHog. Only a plan the vendor lists at $0 counts; free trials do not.
Q3 Is Semrush more expensive than its alternatives?
6 of 9 alternatives start below Semrush's $117.33 a month billed yearly: Plausible, Fathom Analytics, Ahrefs, Metabase, Moz Pro and SE Ranking. Entry prices are compared only where both are charged the same way — per user against per user, flat against flat.
Q4 How current are these prices?
Each pricing page is re-read by MarkupBot at least daily. The table shows the standing price of every plan — where a vendor is running a promotion, the price it reverts to — and every product name links to its dated history and the archived capture behind each figure.